EPISODE: 035 – Marketing For Fleet Work
Intro
Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real life marketing tips and strategies to help you land those fleet customers you want!
Talking Points
- This is ALL about the relationship
- Develop your customer avatar for fleet customers
- Make your Dream 25 List
- Create a series of steps you want to take to create and nurture those relationships
- Where are their watering holes? Go there. Become a regular.
- What traditional marketing should you do for fleets?
Lagniappe (Books, Links, Other Podcasts, etc)
- Book: Giftology – https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
