EPISODE: 034 – Do Siri, Alexa, and Google Assistant Recommend Your Shop?
Intro
Voice search is more popular than ever and people who use digital assistants such as Siri, Alexa, and Google Assistant (Hey Google) say they couldn’t imagine going back to life before this technology. Getting your shop found by people using voice assistants requires a different strategy than traditional SEO. In this episode I talk about SEO for voice search.
Talking Points
- Statistics
- The way people search is very different
- Searches are longer
- Searches are more conversational
- You need to answer questions in complete sentences
- This is one reason why blogs are so important
- Search queries are longer but your answers need to be short and concise
- Optimize for featured snippets
- Write the way you talk – natural language
- Include questions in your content – long tail keywords
- Dumb it down – write it for a 10 year old
- Use long content
- “Near Me” searches continue to increase
- Do more video – featured snippets in videos
Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
