How Doing Video Every Day Can Transform Your Auto Repair Shop’s Marketing Strategy
Video marketing isn’t just another trend—it’s one of the most effective ways to engage your customers and build your shop’s online presence. If the idea of creating video content makes you feel a little uncomfortable, you’re not alone. I’ve been talking about marketing for years, but even for me, video didn’t come naturally at first. […]
Can You Still Create Original Content in 2024?
Let’s be real—creating completely original content in 2024 is close to impossible. With so much information already out there, it feels like everything’s been said before. But here’s the thing: that doesn’t mean you should stop creating content for your business. Your perspective, your voice, and your expertise are what make your content valuable. So […]
What Does it Take to Work With a Marketing Partner?
When you hire a marketing partner, you’re not just outsourcing tasks and crossing marketing off your to-do list. Marketing isn’t something someone can do 100% for you, especially if they’re not in your shop with you. While professional marketers aim to handle the heavy lifting, marketing will always require some of your attention and involvement, […]
Profit First Was the Key to Our Agency’s Financial Transformation
I recently had the opportunity to write a guest post for Agency Analytics. It’s all about how Profit First changed the financial picture of my business, Shop Marketing Pros. I really enjoyed getting to write this and dig deep into the story of how I became who I am. It was therapeutic in a way. […]
Who Are the Best Marketing Partners/Companies for Your Auto Repair Shop?
I’ve done a lot of crazy things in my life, but this may take the cake: putting a list of the best marketing companies for an auto repair shop right here on my own business’ website. I’m telling you the good I know about them, telling you what they say about themselves, and providing their […]
Why Is There Such A Large Range In Pricing Between Auto Repair Marketing Companies?
If you’re an auto repair shop owner you’re no stranger to questions about pricing. People want to know why you’re so much higher (or lower) than the shop down the street, or why they can buy the part so much cheaper online. It’s no different in the marketing world, and honestly, the answer isn’t that […]
Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?
There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. These questions often revolve around the types of strategies they should use, be it […]
Walker’s Hierarchy of Marketing Needs
It’s been about a year ago now that Matt Fanslow reached out to me and planted this idea of creating a content piece comparing an auto repair shop’s marketing needs to Maslow’s Hierarchy of Needs. For those of you who aren’t familiar with Maslow’s work, I’ll give a brief introduction when I get into the […]
Failing Forward: Look Back, Learn, and Move On
Many years ago, Kim and I were introduced to the concept of “failing forward.” New entrepreneurs are often afraid of failing, but failure is where the lessons take place. Failure is where you learn. Failure is where you get humbled. There isn’t much as dangerous as a young entrepreneur who has had great success and […]
Fragmented Marketing: How It’s Hurting Your Brand + Wasting Your Money
Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. I built my own website back then and I did my own SEO. Kim did our email marketing. Social media wasn’t really a thing back then so we didn’t […]
