What Can Go Wrong With Local Services Ads
TL;DRWhat can go wrong with Local Services Ads? Plenty if your setup, targeting, and processes aren’t dialed in. LSAs only work when your paperwork is accurate, your Google Business Profile is strong, and your team is ready to convert calls into appointments. Overspending won’t create more leads, and Google not you decides what counts as […]
What Should My Acquisition Cost Be For A New Client?
Let’s go ahead and get this out of the way upfront: I’m going to answer your question without actually answering your question. But I am going to show you how to determine what your acquisition cost should be. And here’s why… Every now and then, someone in a group or on a forum asks, “What […]
What Are Google LSAs and Should Your Auto Repair Shop Be Using Them?
You’ve got the right techs in place, your diagnostics are solid, and customers genuinely trust your shop. You’ve built something you’re proud of, and rightfully so. But if your bays still have downtime, the issue might not be inside the shop. It’s outside. It’s visibility and, more importantly, it’s your auto repair shop advertising showing […]
Google’s New Local Service Ads: What Auto Repair Shops Need to Know
Attracting new customers is key to growing any auto repair shop, and Google’s Local Service Ads (LSAs) are now making it easier—with a catch. The latest verification process from Google goes beyond simple advertising; it’s about building trust with your customers and earning Google’s seal of approval. Here’s what you need to know to stay […]
Negative Keywords for Auto Repair Shops
Google Ads are one of the most powerful tools for driving new business to auto repair shops. Unfortunately, an incredible amount of money is wasted every day by ad managers who don’t understand the concept of negative keywords – or by shop owners and managers who run their own ads but don’t even know about […]
Patience is Key With New Google Ads
You’ve probably heard the same song and dance from multiple marketers: “wait and see” or “give it time.” We know that this can be frustrating, particularly when you really need to increase car count. However, these sayings do ring true in some cases, especially when it comes to brand new Google Ads. While Google Ads […]
Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop
As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]
2 Things Auto Repair Shops Should Be Talking About Right Now
Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]
What Should My Auto Repair Shop’s Google Ads Budget Be?
It’s one of those questions we get all the time, and there is no easy answer. The question is “How much should I spend on my Google Ads budget?” There is no broad answer for this. There are so many variables, and we’ll cover them below. For the sake of this article, I’m going to […]