Radical Generosity in Your Gifting

Gifting has come very easy for me, but I understand how that is not the case for everyone. We all have our gifts and talents and gifting is one of mine! Being born to teach, connect, and serve I’ve found gifting to be natural for me. While we have our Core Values solidly in place as our […]

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop

As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]

Are You Building Equity With Your Marketing?

Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of money or capital in order to gain profitable returns, such as […]

2 Things Auto Repair Shops Should Be Talking About Right Now

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

12 Days of Christmas: Marketing Edition

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

Should you hire a professional to photograph your auto repair shop?

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]

Marketing Your Shop For Car Care Month

If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]

How do I promote my brand new auto repair shop?

You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.

How Can My Auto Repair Shop be Promoted to Both English & Spanish Speaking Consumers?

Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.

Is Asking A Part Of Your Company Culture?

We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.