Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop blog by Shop Marketing Pros in Hammond La, image of title in white with green image overlay of cars vs blue image overlay of female hands holding out money

As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]

Are You Building Equity With Your Marketing?

Are You Building Equity With Your Marketing? text being held by author Brian Walker with auto repair shop in background with white SMP logo

Prefer to listen? Use the player to listen or read below. Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of […]

2 Things Auto Repair Shops Should Be Talking About Right Now

2 Things Auto Repair Shops Should Be Talking About Right Now with Shop Marketing Pros in Hammond La, blog title text in white with "Right Now" bold, with SMP white logo over blue overlay color on top of image of gas pump at service station

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

12 Days of Christmas: Marketing Edition

12 days of Christmas Marketing Edition text with Christmas trimmings on left and right of text

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

Should you hire a professional to photograph your auto repair shop?

smp-blog-should-you-hire-a-photographer text with SMP logo and close up of photographer hand holding camera

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]

Marketing Your Shop For Car Care Month

Marketing your auto shop for car care month with Shop Marketing Pros in Hammond La, white title text over green brand color with FB and Instagram icons with an image of a handsome black mechanic smiling in auto repair shop bay with car lifts and vehicles on them in the background

If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]

How do I promote my brand new auto repair shop?

How do I promote my brand new auto repair shop graphic

You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.

Is Asking A Part Of Your Company Culture?

Is Asking A Part Of Your Company Culture?

We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.

How Do I get My Service Advisors to Collect Email addresses?

How do I get my Service Advisors to collect email addresses?

When we had our repair shop email marketing was not a big thing. Also, shop software that would email service reminders was not a popular thing. But now, I honestly don’t know how repair shops can really do it all without collecting email addresses. Can you run a shop without yet? Yes, but you can do so much more if you do collect them!