There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook
What would you do, say, or feel if one of your team members described your company as a cult? I’ve had the luxury of working
If you’re running Google Ads, you’re probably investing a decent budget into them. This means that every click that comes from your ads, you pay
Many years ago, Kim and I were introduced to the concept of “failing forward.” New entrepreneurs are often afraid of failing, but failure is where
Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not
UPDATED ON JUNE 26, 2024 As I write this, it’s October 2023. If you’re reading this years later, don’t worry because the information in this
I’m resisting the urge to go on a long tangent in this article about the UAW strike, so except for this first section I’m going to stick to this topic from a standpoint of how you should work the topic into your marketing.[…]
I own a marketing company. You would think it would be my job to sell you on marketing, right? The truth is, we turn away
You’ve probably heard the old saying, “You can’t improve what you don’t measure”. While I don’t believe that’s a literal truth, I understand the sentiment
A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was
