You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.
Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.
We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.
When we had our repair shop email marketing was not a big thing. Also, shop software that would email service reminders was not a popular thing. But now, I honestly don’t know how repair shops can really do it all without collecting email addresses. Can you run a shop without yet? Yes, but you can do so much more if you do collect them!
If you’re a part of a business right now, you need to make sure that your brand is the epitome of the three C’s:
Culture, Connection, and Customer Service.Â
It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?
We understand the fears that this pandemic creates. We are a small business, too. It is human nature to feel this way. But, you can be smart about what you do for your customers and your business.
We hope that the list below will give you some ideas of what you can do to prevent the spread of Coronavirus (COVID-19) to your team, your family AND your customers. Protecting yourself, your team and your customers is very important in today’s world. Let’s ease pain and worry by implementing these precautions:
There is no “on size fits all” solution in marketing. Truly your marketing, well, it needs to be YOUR marketing! I love the saying “you do you” and I believe that applies here. How do you know if Instagram is good for your shop?
