Meet the PRO:
TOP WORK STRENGTHS: Improving Google Ads account results
ABOUT: Allie is one of Shop Marketing Pros’ Google Optimization Specialists. Google Ads are a great way to fill your bays, but they can be tricky. Allie’s role is to make sure any tricky accounts are fixed and running smoothly. Her Google Ads Certification helps with this.
“I love working in marketing because it’s constant problem-solving backed by data. I started my career in digital marketing in 2020 and grew into performance marketing, specializing in Google Ads across Search, Shopping, Performance Max, and YouTube. What I enjoy most is diagnosing what’s not working, testing solutions, and turning insights into measurable improvements that drive real business impact.”
Allie’s data-driven approach allows her to build scalable and successful campaigns, plus quickly diagnose what’s not working when things go wrong. Think of her as our diagnostics specialist!
“My favorite thing about the automotive industry is learning a whole new set of terms and workflows while finding common ground with the business challenges I already have experience solving. It’s rewarding to work closely with shop owners and teams, understand how they operate, and apply marketing strategies in a way that genuinely supports their day-to-day success.”
MORE ABOUT Allie
ON MY BUCKET LIST:
Visit Japan, Thailand, Indonesia, Hong Kong, or Taiwan, specifically during Cherry Blossom Season.
MY SECRET TALENT:
I can remember random facts about almost anything…which makes me a terrible trivia opponent, but a great brainstorm buddy.
MY HOT TAKE:
Karaoke is the ultimate stress reliever
MY PERFECT WEEKEND INCLUDES:
A mix of family time with my girls, trying a new recipe cooked by my husband, and some quiet moments alone with him—sitting in camping chairs with coffee in hand at a park or open space, talking about anything and everything. Most weekends also include drinks, laughter, and a little karaoke fun.
MY FAVORITE SONG: