Meet the PRO:

SALES TEAM
Michael Doherty
Marketing Service Advisor | Service King
Team Member Since 11/25/2025

TOP WORK STRENGTHS: A vast automotive knowledge and extreme dedication to the team and industry.

ABOUT:When SMP owners, Kim and Brian Walker had an auto repair shop, Michael was actually their service advisor. Years later, they reconnected at an industry event and found Michael looking for a new opportunity, so he joined the SMP team. He loves that marketing is always evolving, just like the automotive industry is. Michael has been in the automotive industry for over 30 years, working with detailing, vehicle sales, parts, service advising, and work order dispatchin, which lets him connect easily with shop owners.

“My experience and knowledge of the automotive industry allows me to really connect with independent automotive shop owners about their marketing needs and guide them in making the best decisions for their marketing because I truly understand and have lived independent shop life.”

The best part about the automotive industry is the people to Michael.

MORE ABOUT Michael

ON MY BUCKET LIST:
Driving The Pacific Coast Highway in a McLaren 600LT

MY FAVORITE FOOD:
Anything that’s not extra spicy

MY FAVORITE QUOTE:
“Stop Selling, Start Helping.” – Zig Ziglar

SUPERPOWER OF CHOICE:
Being able to bring my own and others’ loved ones back from the dead to bring joy back into their lives

MY FAVORITE SONG:

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