EPISODE: 110 – Sometimes You Just Have To Go To War
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Timestamps
Introduction to the Episode (00:00:01)
Ryan Walker introduces the podcast and the topic of taking proactive measures in slow business times.
Sponsorship Mention (00:00:10)
Ryan thanks RepairPal for sponsoring the episode and highlights their network of certified auto repair shops.
The Challenge of Slow Business (00:01:15)
Discussion about a shop owner facing slow business and the economic factors influencing customer spending.
The Concept of Going to War (00:02:15)
Ryan explains the metaphor of “going to war” in business, emphasizing the need for multiple strategies.
Importance of Preparation in Networking (00:04:18)
Advice on being prepared for networking events like BNI to maximize business opportunities.
Transparency in Business (00:05:34)
Encouragement for shop owners to be honest about their challenges and seek referrals from peers.
Engagement with Local Organizations (00:06:26)
Discussion on the importance of attending and hosting events with local chambers of commerce.
The Role of Video Marketing (00:07:18)
Emphasizing the effectiveness of video marketing in building trust and attracting customers.
Utilizing CRM Systems (00:11:09)
Encouragement to fully utilize CRM systems for customer communication and appointment reminders.
Sponsorship Reiteration (00:12:23)
Ryan reiterates the benefits of joining the RepairPal certified network for increased business trust.
Offering Incentives (00:12:27)
Discussion on the necessity of offering incentives during slow business periods to attract customers.
Call to Action for Multiple Strategies (00:13:27)
Ryan stresses the importance of implementing various strategies simultaneously to combat slow times.
Health and Business (00:14:33)
Discusses the importance of health for overall well-being in business and personal life.
Going to War with Health (00:15:34)
Ryan shares his personal health struggles and proactive measures he has taken.
Optimizing Health Metrics (00:16:53)
Emphasizes the importance of comprehensive blood work and optimizing health beyond just being “in range.”
Testosterone Levels and Business Drive (00:18:12)
Discusses how low testosterone can impact energy and drive in business and life.
Family Life and Relationships (00:19:06)
Encourages listeners to evaluate their family life and consider actions to improve relationships.
Creating a War Plan (00:19:53)
Stresses the importance of planning and taking massive action to address life challenges.
Closing Remarks and Sponsorship (00:20:47)
Wraps up the episode, thanking the sponsor and encouraging listeners to take action.
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
- Greg Buckley at Buckley’s Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
- Charlie’s Foreign Car: https://www.youtube.com/@fixingcars
- Royalty Auto Service: https://www.youtube.com/@theroyaltyautoservice
- Dave’s Auto Center: https://www.youtube.com/@DavesAutoCenterCenterville
