Why You Don't Need to Go Heavy On Keywords

Why You Don’t Need To Go Heavy On Keywords

The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. Let us know if you have any questions about Google Guarantee Ads or the process of becoming verified. The best way to do that is to join our Facebook group – “Auto Repair Marketing Mastermind” – and ask in there, that way others benefit from your questions and comments.


The following article is an excerpt from a longer blog post we wrote on SEO for the University Website. This section does such a great job of explaining why keyword stuffing is an outdated and unnecessary technique that we felt it deserved its own post. If you’d like to read the entire article that it spawned from, read it here.


Most students have had to write thesis papers in their life. Early on in their careers, they may have been taught to start their papers with the statement: I shall prove, as in:

I shall prove that the earth revolves around the sun.

That statement is then followed by three or so points that the student will use to prove his point.

During the course of the thesis paper, the student will naturally talk about earth revolving around the sun; however, he’s likely not going to repeat that statement (the earth revolves around the sun) a half a dozen times.

It just doesn’t sound natural.

Instead, he’ll talk about rotations and revolutions. He’ll almost certainly talk about Nicolaus Copernicus (who was the first person to suggest the earth rotates around the sun). He’ll also likely use the term heliocentrism.

These terms are related keywords that fall within the umbrella phrase of earth revolves around the sun.

These days, Google’s algorithms are so complex and intelligent that they know that a post about the earth revolving around the sun should likely include these related words.

In other words, as you create content designed to rank high for certain search phrases, don’t confine your content to just that phrase. Think about user intent. What does the user want to know? Think about the age-old I shall prove thesis paper.