The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. Let us know if you have any questions about Google Guarantee Ads or the process of becoming verified. The best way to do that is to join our Facebook group – “Auto Repair Marketing Mastermind” – and ask in there, that way others benefit from your questions and comments.

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Social media plays a BIG role on your brand, but exactly how much?  With the ever-growing amount of both good and bad content available, brands need a way to stand out from the competitors while also maintaining a good reputation. There are ways this can go completely wrong, but with a consistent social media strategy you can be sure to stay focused and add value to your audience.

Here are just a few important things to know about your social media strategy:

RESEARCH, RESEARCH, AND RESEARCH AGAIN.

I can’t explain enough how essential research is. Things you should ask yourself during this process include: Who is your audience? What age range is this? Are they greatly female, male, or an even amount of both? What are their interests? What social media channels do they tend to engage with most?

The process is never ending and always changing, however it is the most useful and most important. It enables you to put yourself in your customer’s shoes and to really understand their needs. Understanding their point of view allows you to develop content they want to see.

HAVE A MISSION.

Ask yourself, what do you want to achieve through social media? Are you aiming to drive sales? Do you want to appear as a credible business, build awareness, or keep customer loyalty? Narrow it down to one main goal and write it down to refer to. Let it serve like a mission statement. It helps to keep your content focused, consistent, and clear.

BE HUMAN.

People use social networks to socialize with others and keep up with what’s going on in the world. They aren’t staying on them with the intent to be bombarded with sales attempts and advertisements. BE social and engage with your audience.

Although this isn’t all that goes into a rich social media strategy, these are a few key points to remember when developing yours.

Check out these articles concerning strategy that I find useful:

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