More Calls, More Cars: Convert Google LSA Leads Like a Pro
VISION Hi-Tech Training & Expo
3/5 - 3/8/2026
Local Services Ads (LSAs) recently became available for auto repair shops across the U.S., meaning now is the time to get ahead of the competition. In this session, Hallie Wasinger & Michael Doherty of Shop Marketing Pros break down just how to do that while LSAs are still offering a low cost of entry and low competition. Running the ads is not enough – you must convert, too! Here’s what you’ll take away:
- What Google’s Local Services Ads are and how they differ from normal Google Ads, plus how they can work together
- How to do your research: budgeting and competition
- Optimizing your Google Business Profile and Reviews for optimal LSA performance
- Efficient navigation of the LSA verification process to ensure you’re verified and can start your ads sooner rather than later
- Setting Up & maintaining your Local Services Ads campaigns (No, LSA is not a “set it and forget it” strategy!)
- Rating your LSA call leads in the LSA dashboard & how to make sure a call converts to a customer
- Service Advisor tips and best practices for converting those callers into customers
- How to measure ongoing performance and scale for complete LSA domination
Don’t wait to hop on the auto repair industry’s newest and soon-to-be hottest advertising strategy.