How Do I Get My Shop to Show Up in AI Search Results?
TL;DR: AI search is changing how customers find auto repair shops. Right now, about 5% of searches happen in AI platforms like ChatGPT and Gemini, with 95% still in traditional search engines. But that 5% is growing fast. To show up in AI results, you need schema data, content with summaries and details, tech bios […]
Want More Cars in the Bays? Be Everywhere People Search for Auto Repair
TL;DR: Most shops do great work but stay invisible when customers are searching. The solution isn’t spending more; it’s showing up consistently where people already look. Start with free tools like Google Business Profile and social media, then layer in local sponsorships and targeted ads. The goal is simple: be the name customers already know […]
Want to Hire Better Techs? Start With a Careers Page That Actually Works
TL;DR: Most auto repair shop website careers pages are terrible and get zero applications. To attract great techs, you need seven essential elements: an owner video message, real photos (not stock), team testimonials, a simple application (no resume required), a benefits list, a core values visual, and an open positions section. Always be hiring even […]
Why Long Content Matters for SEO and AI Suggestions
EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]
What Is ADA Compliance for Auto Repair Shop Websites and Do You Really Need It?
When most shop owners think about compliance, they’re thinking about labor laws, safety regulations, or maybe licensing. But there’s another kind of compliance flying under the radar that can cost you big if you ignore it: ADA compliance for your auto repair shop website. The Americans with Disabilities Act (ADA) doesn’t just apply to your […]
The Great SMP Website Debacle
EPISODE: 128 – The Great SMP Website Debacle
In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of[…]
The Cost of Letting Your Domain Name Expire: What You Need to Know
Letting your domain name expire might sound like a small issue, but trust me, it can quickly become a massive headache. It’s not just about losing your website—it’s about losing money, SEO rankings, and control over your brand’s online identity. Here’s why you should never let this happen to you. Why Losing Your Domain Name […]
Never, Ever Let Your Domain Name Expire
EPISODE: 123 – Never, Ever Let Your Domain Name Expire
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can[…]
How To Rank Auto Repair Keywords In Large Cities
EPISODE: 122 – How To Rank Auto Repair Keywords In Large Cities
Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city[…]
How To Rank For Auto Repair Keywords In A Large City
There’s a common misconception out there that SEO is SEO is SEO. That’s like saying an oil change is an oil change, and that’s all fine until a Bugatti Veyron pulls into your shop. The fact is it’s a lot easier to rank for the term “auto repair Fernwood MS” than it is to rank for the […]