The Benefit of Collaborating With Your Marketers
Here’s the thing most shop owners get wrong about marketing: they think hiring a marketing company means they can check out. Hand over the credit card, say “go do your thing,” and wait for the bays to fill up. If only it were that easy. Marketing ain’t magic, and it sure as hell isn’t mind-reading. […]
Planning Your Marketing Like a Pro
EPISODE: 154 – Planning Your Marketing Like a Pro
Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?
In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things[…]
Real Shop Owners. Real Marketing. Real Results.
Quick Update Before You ReadGoogle is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified. Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the money-back guarantee […]
The Essential Marketing Tools Every Auto Repair Shop Needs
Discover the must-have marketing tools for auto repair shops in 2025 to grow your car count, improve visibility, and streamline customer communication.
Marketing When You Are Not a Marketer
EPISODE: 151 – Marketing When You Are Not a Marketer
You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!
In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing[…]
How to Promote Your Auto Repair Shop’s Community Involvement Without Bragging
Let’s be real. Giving back to your community feels good. Whether it’s sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But here’s the challenge: How do you promote your auto repair shop’s community […]
Should You Use Coupons in Your Auto Repair Marketing Strategy?
Coupons. Just mentioning the word in an auto repair shop owners’ group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better […]
A Genius Move – Playing Games With Your Community
EPISODE: 148 – A Genius Move – Playing Games With Your Community
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with[…]
We’re Gonna Beat This Horse To Death
EPISODE: 147 – We’re Gonna Beat This Horse To Death
Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has[…]
You’re Not Spending Enough Money On Marketing with Parker Branch
EPISODE: 146 – You’re Not Spending Enough Money On Marketing with Parker Branch
Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how[…]