What Auto Repair Shops Should Expect to Invest In Marketing
TL;DRAuto repair shop marketing costs $1,250-$10,500 per month based on your goals and market. New shops typically spend $1,250-$2,250 per month on website and SEO. Growing shops invest $3,300-$6,000 by adding paid ads. Established shops spend $5,800-$10,500 on full strategies. Cost drivers include your revenue goals, competition, and service mix. Going cheap usually means templated […]
Audit Your Marketing in 5 Minutes: Free Self-Assessment Tool
Whether you are brand new to marketing or a seasoned veteran, it’s important to occasionally take stock of where you stand with your marketing. This is particularly important before you consider adding or changing your marketing so that you are getting the most out of your conversations, know where you are weak or strong, and […]
Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
A Complete List of Monthly Marketing Ideas for Your Auto Repair Shop
Coming up with all the ideas for marketing your auto repair shop can be a significant undertaking. We compiled a list of our favorite marketing ideas and recorded a podcast episode for each month to share them with you. These ideas are from nationaldaycalendar.com and daysoftheyear.com. We suggest that you double-check these sites for date […]
Service Advisor Auditing and Skill-building
EPISODE: 175 – Service Advisor Auditing and Skill-building
Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]
Marketing a Euro Shop vs General Repair: What’s Different?
TL;DR: Most auto repair shop marketing companies treat every shop the same. That’s a massive mistake. Euro shops and specialty repair shops need completely different marketing strategies than general repair shops because they serve different audiences with different values, search behaviors, and expectations. If you’re marketing a European auto repair shop like it’s a general […]
The Power of Story
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
Holiday Marketing Boost: End 2025 with a Bang
Build your 2026 auto repair marketing plan now. Review 2025, map real strategies, and grow with clarity. Start with a free DMI.
Backpacks, Car Shows, and Big Hearts: Marketing That Matters
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]
Is My Shop a Good Fit For Shop Marketing Pros?
TLDR: Not every shop is ready for high-level marketing, and that’s okay. The best-fit clients for Shop Marketing Pros are experienced, data-driven shop owners who want to grow their brand, not just fill bays. They’re clear on their goals, operationally ready, open to collaboration, and looking for a long-term marketing partner who understands the auto repair […]