SMP vs Fractional CMO vs Coach – What Does Each Do?
EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?
In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]
The ROI of Kindness: How Giving Creates Growth in Your Business
EPISODE: 166 – The ROI of Kindness: How Giving Creates Growth in Your Business
In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher[…]
Mental Fitness in Shop Crisis
EPISODE: 165 – Mental Fitness for Shop Owners w/ Rachel Spencer & Lisa Ann – Coping with Chaos
Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit[…]
What Should My Acquisition Cost Be For A New Client?
Let’s go ahead and get this out of the way upfront: I’m going to answer your question without actually answering your question. But I am going to show you how to determine what your acquisition cost should be. And here’s why… Every now and then, someone in a group or on a forum asks, “What […]
Car Giveaways and Community Involvement – with Chris Luoma
EPISODE: 164 – Car Giveaways and Community Involvement – with Chris Luoma
When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing,[…]
Write a Children’s Book! – with Ben Tilson
EPISODE: 162 – Write a Children’s Book! – w/ Ben Tilson
Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester[…]
Marketing Auto Body Shops with Daniel Burkholder
EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder
Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your[…]
The Benefit of Collaborating With Your Marketers
Here’s the thing most shop owners get wrong about marketing: they think hiring a marketing company means they can check out. Hand over the credit card, say “go do your thing,” and wait for the bays to fill up. If only it were that easy. Marketing ain’t magic, and it sure as hell isn’t mind-reading. […]
Real Shop Owners. Real Marketing. Real Results.
Quick Update Before You ReadGoogle is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified. Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the money-back guarantee […]
Should You Use Coupons in Your Auto Repair Marketing Strategy?
Coupons. Just mentioning the word in an auto repair shop owners’ group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better […]