How Do I Get My Shop to Show Up in AI Search Results?
TL;DR: AI search is changing how customers find auto repair shops. Right now, about 5% of searches happen in AI platforms like ChatGPT and Gemini, with 95% still in traditional search engines. But that 5% is growing fast. To show up in AI results, you need schema data, content with summaries and details, tech bios […]
SEO vs AEO: How AI is Changing Search for Auto Repair Shops
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What’s The New “Have AI Call” Tool in Google?
TL;DR: Google’s AI is calling auto repair shops right now, asking for pricing and availability on behalf of customers. Most shops are fumbling these calls and losing leads without even knowing it. Good responses boost your local SEO for auto repair shops and bring in quality customers. Bad answers can result in a lost possible […]
Getting Your Shop Suggested by AI
EPISODE: 174 – Getting Your Shop Suggested by AI
AI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo[…]
Want More Cars in the Bays? Be Everywhere People Search for Auto Repair
TL;DR: Most shops do great work but stay invisible when customers are searching. The solution isn’t spending more; it’s showing up consistently where people already look. Start with free tools like Google Business Profile and social media, then layer in local sponsorships and targeted ads. The goal is simple: be the name customers already know […]
Why Long Content Matters for SEO and AI Suggestions
EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]
An AI Powered CRM for Auto Repair? w/ Kieran O’Brien
EPISODE: 052 – An AI Powered CRM for Auto Repair? w/ Kieran O’Brien
Do Siri, Alexa, and Google Assistant Recommend Your Shop?
EPISODE: 034 – Do Siri, Alexa, and Google Assistant Recommend Your Shop?
Voice search is more popular than ever and people who use digital assistants such as Siri, Alexa, and Google Assistant (Hey Google) say they[…]
ChatGPT – Should You Use AI in Your Shop’s Marketing
EPISODE: 031 – ChatGPT – Should You Use AI in Your Shop’s Marketing
ChatGPT is an artificial intelligence bot by OpenAI. Lots of things get called disrupters, but this truly is a disrupter. We probably need a[…]
How You Can Use ChatGPT In Your Auto Repair Shop’s Marketing
It’s January 2023 when I’m writing this and AI (artificial intelligence) seems to be the topic of discussion; at least it is in the marketing world. AI isn’t new, but the advancements lately seem pretty incredible to my simple mind. The thing is, they are just barely getting started. The big thing AI is being […]