STX 2026 Class | Advertise Like the Pros

You know you need more cars in your bays, but you don’t know where to start when it comes to online advertising nor do you have the time to teach yourself. In this class, you will learn practical strategies and the information you need to receive the best results from your digital advertising efforts including Google Ads, Local Services Ads, Facebook ads and programmatic advertising.

You’ll leave with a knowledge and understanding of…

How the major paid advertising platforms work and when to use each.

The role each platform plays in a full-funnel marketing strategy—from brand awareness to booked appointments.

The most important settings, targeting options, and budget considerations for running effective campaigns.

What strong ad creative and messaging look like and why they matter for performance.

The key metrics and benchmarks to track so you know if your ads are actually working.

Common mistakes that waste ad spend and how to avoid them.

Not only will this ad strategy put more cars in your bays and money in your pockets, but you’ll leave this class confident in your ability to advertise like the pros.