The Loyalty Gap: Why Customers Don’t Come Back

EPISODE: 201 – The Loyalty Gap: Why Customers Don’t Come Back

You got the customer. You did the work. You got paid…and then they disappear.

That’s not normal, and it’s costing you way more than you think.

Kim Walker digs into the loyalty gap that keeps auto repair shops stuck in a transactional cycle and shows why customer loyalty is built in the space between visits, not just at the counter. From follow-up and personal connection to surprise-and-delight moments[…]

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Everything That Has Changed in Auto Repair Marketing Since Episode 1

EPISODE: 200 – Everything That Has Changed in Auto Repair Marketing Since Episode 1

Two hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile[…]

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Deo Kitoko on YouTube Growth, Auto Repair Success, and Building Trust

EPISODE: 199 – Deo Kitoko on YouTube Growth, Auto Repair Success, and Building Trust

From learning automotive repair beside his father in the Republic of Congo to building a successful shop and YouTube channel in Maryland, Deo Kitoko’s story is a powerful reminder of what hard work[…]

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Differentiating Your Shop Through Market, Message, and Method with Rick White

EPISODE: 198 – Differentiating Your Shop Through Market, Message, and Method with Rick White

If your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop[…]

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Why Great Shop Owners Refuse to Settle with Parker Branch

EPISODE: 197 – Why Great Shop Owners Refuse to Settle with Parker Branch

Big goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, […]

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How to Align Technician Training with Your Shop’s Goals with Matt Wagg

EPISODE: 196 – How to Align Technician Training with Your Shop’s Goals with Matt Wagg

Training is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026[…]

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Are You Helping the Industry, or Just a Gossip?

EPISODE: 195 – Are You Helping the Industry, or Just a Gossip?

Sometimes the problem isn’t the conference. It’s the mindset you brought with you.

Brian Walker takes on the chatter that came out of the VISION Conference and makes the case that seasoned shop owners may be expecting the wrong thing. When you’re new[…]

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When Branding Breaks the Rules (And Still Wins) with Zeb Beard

EPISODE: 194 – When Branding Breaks the Rules (And Still Wins) with Zeb Beard

Brand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares[…]

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Why the BBB Still Matters in 2026 with Mark Lowe

EPISODE: 193 – Why the BBB Still Matters in 2026 with Mark Lowe

Most shops say they “do the right thing.” Mark Lowe from Yeck’s Auto Repair went out and proved it by earning the BBB Torch Award for Ethics. In this conversation, we dig into what the award actually measures[…]

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If I Took Over Your Shop’s Marketing for 90 Days

EPISODE: 192 – If I Took Over Your Shop’s Marketing for 90 Days

What would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?
No theory.No fluff.No “someday” ideas.
Just a step-by-step execution plan designed[…]

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The Auto Repair Marketing Podcast

All Episodes

The Loyalty Gap: Why Customers Don’t Come Back

Everything That Has Changed in Auto Repair Marketing Since Episode 1

Deo Kitoko on YouTube Growth, Auto Repair Success, and Building Trust

Differentiating Your Shop Through Market, Message, and Method with Rick White

Why Great Shop Owners Refuse to Settle with Parker Branch

How to Align Technician Training with Your Shop’s Goals with Matt Wagg

Are You Helping the Industry, or Just a Gossip?

When Branding Breaks the Rules (And Still Wins) with Zeb Beard

Why the BBB Still Matters in 2026 with Mark Lowe

If I Took Over Your Shop’s Marketing for 90 Days

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