Meet the PRO:
TOP WORK STRENGTHS: Being a momentum creator, risk-tolerant, and leading with a calm authority
ABOUT: Michelle is our SEO Director who you can find always upping her skills. She graduated from the School of Grit & Hard Knocks with a specialization in an SEO Field Study, leading her to have multiple SEO certifications:
- Google Analytics Certified
- Semrush SEO Toolkit Certified
- Moz SEO Essentials
“What I love most about marketing and SEO is getting to know our clients; how their businesses really work, what they do well, and where they need support. From there, I enjoy building smart, honest strategies that showcase their brand in a trustworthy way and strengthen their presence in the communities they serve. I’m naturally drawn to spotting problems and figuring out how to fix them, and I love that while marketing is always evolving, the foundational principles never really change. At the end of the day, it’s about clarity, credibility, and helping good businesses show up well in a way that actually works in the real world.”
Michelle loves the automotive industry for its diversity. She also feels it’s misunderstood and highly underestimated.
“I get to work alongside shop owners who do impressive, complex work every day and help reshape how their businesses are viewed-not just by Google, but by the people searching for them. Helping elevate an industry that deserves more credit will always be one of my favorite parts of the job.”
MORE ABOUT Michelle
ON MY BUCKET LIST:
Take an RV trip and visit all of the restaurants featured on Diners, Drive-Ins, and Dives
MY FAVORITE FOOD:
Italian
MY FAVORITE QUOTE:
“Respect tradition, embrace evolution.”
MY FAVORITE WAY TO USE MY PTO:
To take a day during the week when the kids are at school and get a massage, mani/pedi, or lunch with a friend!
FAVORITE SONG: