“What I love most about working in marketing is making it fun and approachable. Marketing can feel overwhelming, especially for busy shop owners, and I enjoy helping connect them with resources and opportunities they didn’t know existed, or simply didn’t have time to learn. I get to be the bridge between shop owners and our pros, working through challenges together and celebrating the wins along the way.

My path here is a little unique because at one point or another, I’ve played just about every role in a marketing department. That hands-on experience gives me a deep understanding of both the strategy and the execution, and I bring that perspective into my role as a CSM every day. It helps me advocate for clients, tell their marketing story clearly, and make sure nothing gets lost between idea and execution.”