EPISODE: 119 – In 2024 You Cannot Create Original Content
Want to make your content stand out in 2024?
In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.
You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.
Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Timestamps
Introduction to the Podcast (00:00:10)
Brian Walker welcomes listeners and introduces the episode’s focus on the role of shop owners in marketing.
The Importance of Owner Involvement (00:01:22)
Discusses how active participation from shop owners leads to better marketing results.
Access to Marketing Tools (00:03:18)
Emphasizes the need for shop owners to provide marketers with necessary access to platforms and tools.
Sharing Business Updates (00:04:24)
Encourages owners to inform marketers about staffing changes and significant business events.
Communicating Repair Trends (00:05:24)
Highlights the importance of sharing common repair trends to enhance marketing strategies.
Providing Visual Content (00:06:21)
Stresses the need for shop owners to send pictures and videos for authentic marketing materials.
Thought Leadership Contribution (00:09:17)
Encourages owners to share their unique knowledge to create impactful marketing content.
Introducing Marketers to Coaches (00:10:07)
Suggests connecting marketers with business coaches for accountability and improved performance.
Sharing Financial Metrics (00:12:04)
Discusses the importance of providing financial data to marketers for effective analysis and strategy.
Setting Realistic Goals (00:13:00)
Stresses the need for clear communication of goals and expectations between owners and marketers.
Coordinating with Other Marketing Efforts (00:13:56)
Encourages shop owners to inform marketers about other marketing activities to ensure cohesive strategies.
Understanding ROI Based on Lifetime Value (00:14:58)
Importance of viewing ROI through the lens of customer lifetime value rather than just the first visit.
Community Involvement for Effective Marketing (00:16:45)
Engaging in local events enhances brand recognition, making marketing efforts more effective.
Creating Raving Fans (00:18:46)
Focus on delivering exceptional customer experiences to foster loyalty and advocacy among clients.
Importance of Owner Involvement (00:19:53)
Shop owners must actively engage in marketing efforts for better results, despite hiring professional marketers.
Closing Remarks and Thanks (00:20:53)
Brian wraps up the episode, encouraging listeners to take marketing responsibility and thanking sponsors.
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
