EPISODE: 102 – Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?
When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.
Which one should you choose? There’s no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we’re going to give you an unbiased look at what factors you should be using in the decision-making process.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Talking Points
- Introduce the article and the 2 options of marketers with an explanation of each
- Talk about They Ask You Answer
- Meeting face-to-face and the overall relationship
- In person vs Zoom
- Industry events
- Most locals meet over zoom now anyway
- Industry knowledge
- As generalist we had to learn a new client each time
- Terminology, acronyms. How they make money
- Auto body shops for example
- It did make us better marketers
- Generalist tech vs specialist tech analogy
- Knowledge about your local area
- Hot august night
- Road closures
- The words you use – pop vs soda, “northshore”
- Overall results
- A little subjective
- There are some great generalists out there
- We know what works for auto repair
- It’s like pattern failures on cars for specialists shops
- Comfort first story
- The dumpster rental company story
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
