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EPISODE: 086 – Naming Your Auto Repair Shop

Our first auto repair shop was named โ€œBehind the Starโ€. That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as weโ€™ve worked with many different clients, weโ€™ve seen just about every problem a business could have with a name. In this episode, we share some things youโ€™ll want to think about when naming an auto repair shop.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Timestamps

Naming Your Auto Repair Shop (00:00:10)
Discussion about the importance and considerations when naming an auto repair shop.

The Story of Naming Their Shop (00:03:14)
Personal anecdote about the process of naming their auto repair shop and the challenges they faced.

Putting a Particular Service in the Name (00:08:00)
Advice on the potential pitfalls of including a specific service in the name of an auto repair shop.

Using Street Names in Business Name (00:11:52)
Considerations and examples of using street names in the business name, including potential challenges.

Using Your Name in the Business (00:13:58)
Discussion about the implications of using personal names in the business name and potential future challenges.

Confusing Names and Search Engines (00:15:01)
Using names that confuse search engines and examples of real-world consequences.

Creative Naming and Spelling (00:16:14)
The pitfalls of overly creative or misspelled business names and their impact on searchability.

Spelling and Pronunciation (00:18:18)
The challenges of hard-to-spell or hard-to-pronounce names, with specific examples from Louisiana.

Domain Name Considerations (00:20:27)
Tips for choosing a domain name, including avoiding confusion and competitor-related issues.

Competitor Domain Names (00:24:26)
The importance of checking closely related domain names to avoid confusion with competitors.

Final Remarks and Contact Information (00:25:30)
Summarizing the naming considerations and promoting engagement with the podcast and sponsor.

How To Get In Touch

Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com 
Facebook – facebook.com/shopmarketingpros 
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros 
Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com

THIS PODCAST HAS BEEN MADE POSSIBLE BY

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