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Our Core Values Are Everything To Us

A lot of companies treat their core values like a “checkbox” or as a block of text to take up space on their “about us” page. For us, our core values are much more than that. We hire, fire, and reward our team based on our core values. We make difficult decisions based on our core values. Sometimes it’s tough, but they always lead us to doing the right thing.

What does S.H.I.E.L.D stand for?

Shield stands for synergy, happiness, integrity, expansion, leadership, and dedication. After we’d come up with these 6 core values, we put the first letter of each into an online tool that shows you the words you can make with certain letters. Shield was the only word possible, and it was perfect. It was a moment of divine intervention. Our core values protect us just as a shield protects a warrior. There was no better word, and it was completely unexpected.

Our Core Values

We invite you to explore our core values below. Whether you’re someone thinking about becoming a client or someone wanting to join our team, it’s important that our core values align. We learned long ago that trying to force it rarely works, but when we’re in alignment, it’s a beautiful thing!


Synergy

We’re Smarter Together

We’re better together than we are alone…
We’re better together than we are alone, and the client is an extension of our team. While each individual brings his or her own special knowledge and talents, we understand that when we work together as a team, collaborate, and work towards a shared vision, we can accomplish big things.


Happiness

We Like To Have Fun

We believe in having a “work family”
We believe in having a “work family” and having an enjoyable work environment that is supportive and fosters growth. We also believe that it is equally important to enjoy working with each other and our clients.


Integrity

We Do The Right Thing

We know that the work we do can improve people’s lives …
We know that the work we do can improve people’s lives and have a positive impact on the world around us. Doing the right thing is mandatory. We hold this belief firmly at our core and strive to make it something that exists at all levels within our company.

Our work is about people, and about maintaining our solid reputation for being both good at what we do and being good to the people whose lives we touch. To us, that means doing the right thing for our clients, our team, our community, and the world.


Expansion

We’re Confidently Curious

We’re confident in our knowledge and abilities…
We’re confident in our knowledge and abilities, but we also understand that there is always more to learn, and we are driven to expand. We don’t believe that “playing small” benefits the client or team, so we push ourselves daily in the art and science of our craft.


Leadership

We’re Driven To Lead

We believe that every member of our team is a leader…
We believe that every member of our team is a leader, it is our moral obligation to lead our clients on a path of success, and it is our duty to be leaders in our industry. We also believe that great leaders know how to follow. We learn, we live, we lead. If we learn and live but don’t lead, we are being selfish - and not only rob others of a gift - but rob ourselves as well.


Dedication

We Do The Work

We do what it takes to get the job done and done right…
We do what it takes to get the job done and done right. We exert constant effort to accomplish our goals and are wholly committed to our work. When the work is difficult, we do the work. When the work is boring, we do the work. We do the work when it’s fun, too! When we do the work, we thrive, as does the client.


Synergy

We’re Smarter Together

We’re better together than we are alone…
We’re better together than we are alone, and the client is an extension of our team. While each individual brings his or her own special knowledge and talents, we understand that when we work together as a team, collaborate, and work towards a shared vision, we can accomplish big things.


Happiness

We Like To Have Fun

We believe in having a “work family”
We believe in having a “work family” and having an enjoyable work environment that is supportive and fosters growth. We also believe that it is equally important to enjoy working with each other and our clients.


Integrity

We Do The Right Thing

We know that the work we do can improve people’s lives …
We know that the work we do can improve people’s lives and have a positive impact on the world around us. Doing the right thing is mandatory. We hold this belief firmly at our core and strive to make it something that exists at all levels within our company.

Our work is about people, and about maintaining our solid reputation for being both good at what we do and being good to the people whose lives we touch. To us, that means doing the right thing for our clients, our team, our community, and the world.


Expansion

We’re Confidently Curious

We’re confident in our knowledge and abilities…
We’re confident in our knowledge and abilities, but we also understand that there is always more to learn, and we are driven to expand. We don’t believe that “playing small” benefits the client or team, so we push ourselves daily in the art and science of our craft.


Leadership

We’re Driven To Lead

We believe that every member of our team is a leader…
We believe that every member of our team is a leader, it is our moral obligation to lead our clients on a path of success, and it is our duty to be leaders in our industry. We also believe that great leaders know how to follow. We learn, we live, we lead. If we learn and live but don’t lead, we are being selfish - and not only rob others of a gift - but rob ourselves as well.


Dedication

We Do The Work

We do what it takes to get the job done and done right…
We do what it takes to get the job done and done right. We exert constant effort to accomplish our goals and are wholly committed to our work. When the work is difficult, we do the work. When the work is boring, we do the work. We do the work when it’s fun, too! When we do the work, we thrive, as does the client.

These are our core values. These are the things we stand for. It’s who we are at our core, and we live out these values even when they challenge us. These core values make us the best at what we do – not because we’re perfect – but because when things go wrong, we do what’s right.

The People behind it.

Every one of the people below are tested against these core values often. When you meet them, you know without a doubt they exude these characteristics. They are an amazing team that wants to see you thrive whether they’re working for you – or beside you. It’s the only way we’d have it.

heatshot of Brian Walker
Brian Walker
Owner, CEO


headshot of Kim Walker
Kim Walker
Co-Owner & Director of HR, Queen of Connections

headshot of J.R Portman
J.R. Portman
Director of Operations & Sales

headshot of Caroline Legrand
Caroline Legrand
Chief Marketing Officer

Headshot of Danni
Danni Marks
Customer Success Manager

headshot of Kendre Verbeck
Kendre Smeal
Customer Success Manager

headshot of Katie Guzowski
Kaitie Guzowski
Customer Success Manager

headshot of Michelle Travis
Michelle Travis
Director of SEO

Hallie Wasinger headshot
Hallie Wasinger
Website Project Manager

headshot of Rob DeArmond
Rob DeArmond
Director Of Content Development

Loretta PielmeierGraphic Designer
Loretta Pielmeier
Graphic Designer

headshot of Wendy Baiamonte
Wendy Baiamonte
Messaging Strategist

Calmer Dighton headshot
Calmer Dighton
Messaging Strategist

The People behind it.

Every one of the people below are tested against these core values often. When you meet them, you know without a doubt they exude these characteristics. They are an amazing team that wants to see you thrive whether they’re working for you – or beside you. It’s the only way we’d have it.

headshot of brian
Brian Walker
Owner, CEO


Meet the pros: A smiling woman with short hair, wearing a green shirt, an orange necklace, and a green pendant, stands confidently against a white brick wall.
Kim Walker
Co-owner, Operations Director

Headshot of Jr
J.R. Portman
Director of Operations & Sales

Headshot of Caroline
Danni Marks
Customer Success Manager
Headshot of Michelle
Michelle Travis
Director of Website & SEO Operations

Headshot of Hallie
Hallie Wasinger
Advertising Director

Headshot of Gabby
Gabby Taylor
Messaging Strategist

Do These Values Resonate With You?

We hope they do. If you’re interested in becoming a part of the team, check out our careers page. If you’re interested in becoming a client, schedule a discovery call. Either way, we’re glad you’re here and we appreciate you learning more about who we are.

Sincerely,
The Shop Marketing Pros Team

Do These Values Resonate With You?

We hope they do. If you’re interested in becoming a part of the team, check out our careers page. If you’re interested in becoming a client, schedule a demo. Either way, we’re glad you’re here and we appreciate you learning more about who we are.

Sincerely,
The Shop Marketing Pros Team

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