A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]
There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]
You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.
Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.
It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Facebook, Instagram, and YouTube make it easy to reach your audience for free; but it would be a mistake to trust all of your marketing efforts to these platforms alone.
These 3rd-party platforms, as they’re called, offer tremendous benefits as you look to grow your auto repair shop. But these platforms are rented land. They’re owned by corporations that have nothing to do with your shop.
In this article, we cover many ways you can invest in creating content and building web properties that are your own. Read along, listen to the audio version, or listen via Video.
In this article, we look at 5 features in Google Analytics that will allow you to diagnose a poorly performing auto repair shop website.