How To Attract High-End Clients

How To Attract High-End Clients with Shop Marketing Pros image of text with color blobs and a mercedes G Wagen in the background

A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]

Are You Speaking Your Customer’s Language?

Are you speaking your customer's language? with Shop Marketing Pros in Hammond owner Brian Walker in blue polo shirt with arms crossed

If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]

12 Days of Christmas: Marketing Edition

shop marketing pros graphic "12 Days of Christmas: Marketing Edition" set on hunter green background with lighter green and red cartoon looking christmas ornaments with snowflakes in the middle of them

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

How do I promote my brand new auto repair shop?

You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.

What Do I Need To Do When I Move My Auto Repair Shop To A New Location?

What Do I Need To Do When I Move My Auto Repair Shop To A New Location?

Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.

Why Auto Repair Shops Should Blog

Why Auto Repair Shops Should Blog

It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?

Auto Repair Shop Website ADA Compliance

Auto Repair Shop Website ADA Compliance

More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.

Why You Should Build Content on Your Auto Repair Shop’s Own Web Properties

Why You Should Build Content on Your Auto Repair Shop's Own Web Properties

Facebook, Instagram, and YouTube make it easy to reach your audience for free; but it would be a mistake to trust all of your marketing efforts to these platforms alone.
These 3rd-party platforms, as they’re called, offer tremendous benefits as you look to grow your auto repair shop. But these platforms are rented land. They’re owned by corporations that have nothing to do with your shop.
In this article, we cover many ways you can invest in creating content and building web properties that are your own. Read along, listen to the audio version, or listen via Video.