What Can Go Wrong With Local Services Ads
Quick Update Before You Read Google is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified.Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the money-back guarantee […]
What Is ADA Compliance for Auto Repair Shop Websites and Do You Really Need It?
When most shop owners think about compliance, they’re thinking about labor laws, safety regulations, or maybe licensing. But there’s another kind of compliance flying under the radar that can cost you big if you ignore it: ADA compliance for your auto repair shop website. The Americans with Disabilities Act (ADA) doesn’t just apply to your […]
The Cost of Letting Your Domain Name Expire: What You Need to Know
Letting your domain name expire might sound like a small issue, but trust me, it can quickly become a massive headache. It’s not just about losing your website—it’s about losing money, SEO rankings, and control over your brand’s online identity. Here’s why you should never let this happen to you. Why Losing Your Domain Name […]
How To Create The Perfect Careers Page
It’s no secret that hiring is one of the biggest challenges for any small business owner. Take that challenge and add to it the shortage of a particular skillset available in the workforce, like the shortage of techs we have in the auto repair industry, and the problem feels more like a disaster. This means […]
5 Ways to Prioritize SEO for Your Auto Repair Shop
When it comes to Search Engine Optimization (SEO), knowing where to start can be a bit overwhelming. You know your end goal for acquiring SEO services for your auto repair shop – to show up in the top position of the search results. But getting there is the real challenge. The internet is constantly evolving. […]
How Do I Find The Right Keywords For My Repair Shop’s Website?
You can have the best website in the world but if people can’t find it when searching for the services you provide, it’s pointless. We all know the main terms people search for when looking for an auto repair shop, and every generalist shop wants to rank number 1 for the term “mechanic near me”, […]
2 Things Auto Repair Shops Should Be Talking About Right Now
Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]
Two Major Ways Marketing a Euro Shop is Different
People will tell you that “marketing is marketing is marketing.” That may be true when it comes to the fundamental techniques you use. When it comes to the subtle differences that will make or break your marketing, they couldn’t be more wrong. Euro shops are different. They typically have a very different “feel” when you […]
Why Your Forms Are The Most Important Part Of Your Website
When it comes to a website, people tend to pay a lot of attention to things like its aesthetics, certain info being “above the fold,” the pictures, colors, and the logo. ALL of these things are important. But the one thing we never have new clients talk to us about is the forms. The funny […]
Hiring Auto Repair Shop Technicians in the Digital Age
“We’re in desperate need of a new technician.” This is an obstacle almost every one of our clients has faced this year. The truth is, good auto repair techs are hard to come by, and the even sadder truth is that the hiring shortage our country has faced this year did not help. Most great […]