There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]
It’s October and that means two things: pumpkin spice + Halloween. No, like, really. While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]
https://youtu.be/kkyEPh_4RcM As a marketing agency specializing in marketing auto repair shops, we have to over-analyze everything we put out there for our clients. We constantly ask our clients to send us pictures and videos of what’s happening in their shop. We’ll often get pics or videos from one of our shop owners, and they or […]
A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
If I were to ask you who the most positively known businesses are in your community, I bet you could easily share several names with me. True? Think about it. When you think about them – think about what they do, how they do it, who they’re connected to and why. I would be willing […]
https://youtu.be/H484WvW7VB8 Sticking with my theme lately of “Is That Really Marketing?” I wanted to have a quick conversation about one of the best things you can do to market your auto repair shop, and that’s washing your customer’s cars. Brian, washing cars is customer service, not marketing. As my son would say, “BET!” Call it […]
https://youtu.be/8c-ey7wT4Bk If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a […]
If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]
You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.