How To Attract High-End Clients

How To Attract High-End Clients with Shop Marketing Pros image of text with color blobs and a mercedes G Wagen in the background

A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]

Are You Washing Your Customer’s Cars?

Main blog image - are you washing your customer's cars?

Sticking with my theme lately of “Is That Really Marketing?” I wanted to have a quick conversation about one of the best things you can do to market your auto repair shop, and that’s washing your customer’s cars. Brian, washing cars is customer service, not marketing. As my son would say, “BET!” Call it what […]

Are You Speaking Your Customer’s Language?

Are you speaking your customer's language? with Shop Marketing Pros in Hammond owner Brian Walker in blue polo shirt with arms crossed

If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]

Marketing Your Shop For Car Care Month

Marketing your auto repair shop for national car

If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]

12 Days of Christmas: Marketing Edition

shop marketing pros graphic "12 Days of Christmas: Marketing Edition" set on hunter green background with lighter green and red cartoon looking christmas ornaments with snowflakes in the middle of them

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

How do I promote my brand new auto repair shop?

You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.

Is Asking A Part Of Your Company Culture?

Is Asking A Part Of Your Company Culture?

We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.

How do I “network”? Get Out of the Shop.

How do I “network”? Get Out of the Shop.

A simple search for “networking” reveals that, by definition, it is the action or PROCESS for interacting with others to exchange information and DEVELOP contacts. Then, it goes on to explain networking is the linking of computers to allow them to operate interactively.
I’d like to expand on that but also combine them.