EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
EPISODE: 175 – Service Advisor Auditing and Skill-building
Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]
EPISODE: 174 – Getting Your Shop Suggested by AI
AI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo[…]
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
EPISODE: 172 – Preparing for November’s Marketing
Caroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros’ COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media[…]
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]
EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]
EPISODE: 169 – Scaling Your Marketing As You Scale Your Shop
Ryan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets[…]
EPISODE: 168 – Preparing for October’s Marketing
Ready or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before[…]
EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?
In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]
EPISODE: 166 – The ROI of Kindness: How Giving Creates Growth in Your Business
In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher[…]
EPISODE: 165 – Mental Fitness for Shop Owners w/ Rachel Spencer & Lisa Ann – Coping with Chaos
Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit[…]
EPISODE: 164 – Car Giveaways and Community Involvement – with Chris Luoma
When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing,[…]
EPISODE: 163 – Preparing for September’s Marketing
You know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah[…]
EPISODE: 162 – Write a Children’s Book! – w/ Ben Tilson
Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester[…]
EPISODE: 161 – Building Great Teams w/ JR Portman – Culture, EOS, and Hiring Right
We all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode[…]
EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder
Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your[…]
EPISODE: 159 – There’s No Such Thing As A Price Shopperketing
When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing[…]
EPISODE: 158 – The Roller Coaster That is Google Ads
If you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy[…]
EPISODE: 157 – Preparing for August’s Marketing
August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season[…]
