All Episodes

Service Advisor Auditing and Skill-building

EPISODE: 175 – Service Advisor Auditing and Skill-building

Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]

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Getting Your Shop Suggested by AI

EPISODE: 174 – Getting Your Shop Suggested by AI

AI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo[…]

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The Power of Story

EPISODE: 173 – The Power of Story

Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]

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Preparing for November’s Marketing

EPISODE: 172 – Preparing for November’s Marketing

Caroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros’ COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media[…]

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Why Long Content Matters for SEO and AI Suggestions

EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis

In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]

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Scaling Your Marketing As You Scale Your Shop

EPISODE: 169 – Scaling Your Marketing As You Scale Your Shop

Ryan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets[…]

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Preparing for October’s Marketing

EPISODE: 168 – Preparing for October’s Marketing

Ready or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before[…]

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SMP vs Fractional CMO vs Coach – What Does Each Do?​

EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?​

In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]

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The ROI of Kindness: How Giving Creates Growth in Your Business

EPISODE: 166 – The ROI of Kindness: How Giving Creates Growth in Your Business

In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher[…]

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Mental Fitness in Shop Crisis

EPISODE: 165 – Mental Fitness for Shop Owners w/ Rachel Spencer & Lisa Ann – Coping with Chaos

Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit[…]

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Preparing for September’s Marketing

EPISODE: 163 – Preparing for September’s Marketing

You know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah[…]

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Write a children's book with Ben Tilson

Write a Children’s Book! – with Ben Tilson

EPISODE: 162 – Write a Children’s Book! – w/ Ben Tilson

Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester[…]

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Promotional graphic for The Auto Repair Marketing Podcast, Episode 161 titled “Building Great Teams with J.R. Portman,” hosted by Brian and Kim Walker. Sponsor logos for Shop Boss and App Fueled appear below.

Building Great Teams w/J.R. Portman

EPISODE: 161 – Building Great Teams w/ JR Portman – Culture, EOS, and Hiring Right

We all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode[…]

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Marketing Auto Body Shops with Daniel Burkholder

EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder

Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your[…]

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