Who is Josh Parnell, really?
EPISODE: 178 – Who is Josh Parnell, really?
Josh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force[…]
Preparing for December’s Marketing
EPISODE: 177 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
December comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of[…]
Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
A Complete List of Monthly Marketing Ideas for Your Auto Repair Shop
Coming up with all the ideas for marketing your auto repair shop can be a significant undertaking. We compiled a list of our favorite marketing ideas and recorded a podcast episode for each month to share them with you. These ideas are from nationaldaycalendar.com and daysoftheyear.com. We suggest that you double-check these sites for date […]
Service Advisor Auditing and Skill-building
EPISODE: 175 – Service Advisor Auditing and Skill-building
Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]
Getting Your Shop Suggested by AI
EPISODE: 174 – Getting Your Shop Suggested by AI
AI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo[…]
The Power of Story
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
Preparing for November’s Marketing
EPISODE: 172 – Preparing for November’s Marketing
Caroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros’ COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media[…]
Backpacks, Car Shows, and Big Hearts: Marketing That Matters
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]
Why Long Content Matters for SEO and AI Suggestions
EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]