Should You DIY Your Ads?

It’s June 2022 and the theme of the month for us is “digital advertising”. That means the classes we teach, the blogs we write, and our social media posts will be mostly about the topic of digital ads. Having themes throughout the year helps a lot with content ideation. If you’re not doing that already […]

Facebook Advertising vs Boosted Posts

Most auto repair shop owners have heard that advertising on Facebook is a great way to drum up new business for their shop. Still, there is a lot of confusion around the topic, especially when it comes to Facebook advertising versus boosting posts. Ask most marketers what the difference is between advertising vs boosting and […]

A Look at the Importance of Tracking Digital Marketing

https://youtu.be/DXiZohZBX4A When it comes to digital auto repair shop marketing, even the best-laid plans have the potential to go off the rails. But how would you even know if you’re not carefully watching? Sadly, you’d only get clued in far down the road as customers fail to come your way. Fortunately, there’s another piece of […]

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop blog by Shop Marketing Pros in Hammond La, image of title in white with green image overlay of cars vs blue image overlay of female hands holding out money

As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]

Are You Building Equity With Your Marketing?

Are You Building Equity With Your Marketing? text being held by author Brian Walker with auto repair shop in background with white SMP logo

Prefer to listen? Use the player to listen or read below. Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of […]

2 Things Auto Repair Shops Should Be Talking About Right Now

2 Things Auto Repair Shops Should Be Talking About Right Now with Shop Marketing Pros in Hammond La, blog title text in white with "Right Now" bold, with SMP white logo over blue overlay color on top of image of gas pump at service station

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

How To Write a Technician Hiring Ad

How To Write a Technician Hiring Ad with Shop Marketing Pros image of title text with SMP logo, branding colors of teal, blue, gold and a dark chartreuse with an example of building an ad online

Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]

Boosting Your Auto Repair Shop Boosted Posts on Facebook

Boosting Your Auto Repair Shop Boosted Posts on Facebook with Shop Marketing Pros in Hammond LA, image with post title text with SMP logo and images of fb posts in circle

Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry.  It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]

Should you hire a professional to photograph your auto repair shop?

smp-blog-should-you-hire-a-photographer text with SMP logo and close up of photographer hand holding camera

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]