How to Promote Your Auto Repair Shopโ€™s Community Involvement Without Bragging

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Letโ€™s be real. Giving back to your community feels good. Whether itโ€™s sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But hereโ€™s the challenge: How do you promote your auto repair shopโ€™s community […]

Should You Use Coupons in Your Auto Repair Marketing Strategy?

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Coupons. Just mentioning the word in an auto repair shop ownersโ€™ group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better […]

Making Great First Impressions With Your Auto Repair Shop

Making Great First Impressions With Your Auto Repair Shop with Shop Marketing Pros.

What if I told you that your customerโ€™s journey with your shop starts long before a customer walks through your door? Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, […]

How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Auto repair, Shop Marketing Pros. A black car lifted on a hydraulic lift, mechanics' tools in the foreground, and a banner overlay reading 'How to Brand Your Auto Repair Shop as a Concierge Repair Shop' with a blue and green design.

What if your customer experience was so good that theyโ€™d never think of going to another shop again? Thatโ€™s the power of concierge auto repairโ€”an elevated service model designed to create unforgettable experiences. And hereโ€™s the thing: you donโ€™t have to overhaul everything overnight. If youโ€™ve ever wanted to attract higher-end clients and transform your […]

Can You Still Create Original Content in 2024?

Letโ€™s be realโ€”creating completely original content in 2024 is close to impossible. With so much information already out there, it feels like everythingโ€™s been said before. But here’s the thing: that doesnโ€™t mean you should stop creating content for your business. Your perspective, your voice, and your expertise are what make your content valuable. So […]

Should Your Auto Repair Shop Start a Podcast?

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As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?”ย The short answer is yes. It can be a great marketing tool. But letโ€™s be clearโ€”itโ€™s not the magic bullet some make it out to be. Podcasting can be valuable, but only if itโ€™s done right and aligns […]

How To Market Around The Slow Times In Auto Repair

UPDATED ON JUNE 26, 2024 As I write this, itโ€™s October 2023. If youโ€™re reading this years later, donโ€™t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. In August 2023, we had more clients than ever touting […]

Should You Be Talking To Your Clients About The UAW Strike?

Should You Be Talking To Your Clients About The UAW Strike? | Shop Marketing Pros

Iโ€™m resisting the urge to go on a long tangent in this article about the UAW strike, so except for this first section Iโ€™m going to stick to this topic from a standpoint of how you should work the topic into your marketing.[…]

Auto Repair Industry Podcast List

A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business. I thought coaches were only for athletes, and what the heck is a 20 Group? Sure, we had […]

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