The Essential Marketing Tools Every Auto Repair Shop Needs
Discover the must-have marketing tools for auto repair shops in 2025 to grow your car count, improve visibility, and streamline customer communication.
How to Promote Your Auto Repair Shop’s Community Involvement Without Bragging
Let’s be real. Giving back to your community feels good. Whether it’s sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But here’s the challenge: How do you promote your auto repair shop’s community […]
Should You Use Coupons in Your Auto Repair Marketing Strategy?
Coupons. Just mentioning the word in an auto repair shop owners’ group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better […]
Making Great First Impressions With Your Auto Repair Shop
What if I told you that your customer’s journey with your shop starts long before a customer walks through your door? Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, […]
How To Brand Your Auto Repair Shop as a Concierge Repair Shop
What if your customer experience was so good that they’d never think of going to another shop again? That’s the power of concierge auto repair—an elevated service model designed to create unforgettable experiences. And here’s the thing: you don’t have to overhaul everything overnight. If you’ve ever wanted to attract higher-end clients and transform your […]
Can You Still Create Original Content in 2024?
Let’s be real—creating completely original content in 2024 is close to impossible. With so much information already out there, it feels like everything’s been said before. But here’s the thing: that doesn’t mean you should stop creating content for your business. Your perspective, your voice, and your expertise are what make your content valuable. So […]
Should Your Auto Repair Shop Start a Podcast?
As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” The short answer is yes. It can be a great marketing tool. But let’s be clear—it’s not the magic bullet some make it out to be. Podcasting can be valuable, but only if it’s done right and aligns […]
How To Market Around The Slow Times In Auto Repair
UPDATED ON JUNE 26, 2024 As I write this, it’s October 2023. If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. In August 2023, we had more clients than ever touting […]
Should You Be Talking To Your Clients About The UAW Strike?
I’m resisting the urge to go on a long tangent in this article about the UAW strike, so except for this first section I’m going to stick to this topic from a standpoint of how you should work the topic into your marketing.[…]
Auto Repair Industry Podcast List
A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business. I thought coaches were only for athletes, and what the heck is a 20 Group? Sure, we had […]
