Can You Still Create Original Content in 2024?
Let’s be real—creating completely original content in 2024 is close to impossible. With so much information already out there, it feels like everything’s been said before. But here’s the thing: that doesn’t mean you should stop creating content for your business. Your perspective, your voice, and your expertise are what make your content valuable. So […]
Should Your Auto Repair Shop Start a Podcast?
As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” The short answer is yes. It can be a great marketing tool. But let’s be clear—it’s not the magic bullet some make it out to be. Podcasting can be valuable, but only if it’s done right and aligns […]
How To Market Around The Slow Times In Auto Repair
UPDATED ON JUNE 26, 2024 As I write this, it’s October 2023. If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. In August 2023, we had more clients than ever touting […]
Should You Be Talking To Your Clients About The UAW Strike?
I’m resisting the urge to go on a long tangent in this article about the UAW strike, so except for this first section I’m going to stick to this topic from a standpoint of how you should work the topic into your marketing.[…]
Auto Repair Industry Podcast List
A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business. I thought coaches were only for athletes, and what the heck is a 20 Group? Sure, we had […]
Why You Need a Proven Process for Your Auto Repair Shop
When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotive service center, potential customers might not know it unless you have a proven process. You can […]
