Auto Repair Marketing Pricing: Get the Plan That Matches Your Shop’s Ambition
Pricing you can see, results you can measure, and marketing that matches your shop’s goals.
What You’re Getting
Every plan with Shop Marketing Pros is built on the same foundation: transparency, customization, and a team that knows the auto repair industry inside and out.
What that means for your shop:
A plan that fits your goals
No templates or cookie-cutter campaigns. Your strategy is built around your shop, your market, and your ambitions.
High-touch partnership
You will always know what’s happening, why it matters, and what comes next. Our CSMs keep shops engaged with regular check-ins and proactive communication.
Specialists at every step
From SEO to content, social media, websites, and ads, you’re working with experts who focus only on auto repair marketing.
Integrity and trust
We make it clear from the very first call: this is not about selling you services you don’t need. It’s about finding the right fit and building a partnership that works.
Everything Starts with the Kickoff Meeting
After your Discovery Call and agreement, the first official step as a new client is the Kickoff Meeting. This is where we set the foundation for your marketing plan.
Your Onboarding Specialist leads this meeting and will be your main point of contact through the onboarding phase. They’ll guide you through your completed survey, gather the assets and access we need, and set the foundation for your marketing plan.
The Kickoff Meeting is scheduled right after your agreement is signed, so we can move quickly from planning into execution. Around the 30-day mark, once your services are live, you’ll be introduced to your Client Success Manager (CSM), who becomes your long-term partner in strategy, reporting, and growth.
No matter which plan you choose, every client begins here to ensure your marketing system is built on a solid foundation for next-level success.
Here’s what to expect:
- Survey review: We start with your completed client survey, which captures your shop’s voice, values, and goals.
- Service details gathered: We confirm the information and access we need (photos, bios, logins, schedulers, etc.) to begin delivering your services.
- Expectation setting: Your client success manager explains timelines, approvals, and communication so you always know what’s needed.
- Pre-booking check-ins: We schedule regular strategy calls in advance to keep your marketing moving.
- Collaboration focus: We make it clear that the best results come when you stay engaged and collaborative from the very beginning.
Choose Your Program
Our programs are designed for ambitious auto repair shops that want more than generic marketing. Each package builds on the last, so you can choose the level that matches your goals and budget. Compare features side by side to see which program best fits your shop.
Website
SEO
Digital Ads
Social Media
Custom Content
Monthly Reporting
Strategy Calls
Website with a Plan $1,599/month
Perfect for shops that need a professional website and a strong SEO foundation. A great starting point if you’re ready to grow but don’t yet need ads or social media management.
18 Month Agreement for Website
3 Month Agreement for SEO
Additional Locations = $799/ea
Only $1,099/mo after 18 months!
Car Count Booster $2,499/month
Built for shops that want more cars in the bays fast. Adds Google Ads or Local Services Ads to bring in high-quality leads while maintaining your SEO foundation.
18 Month Agreement for Website
3 Month Agreement for SEO/DA
Additional Locations = $1,599/ea
Only $1,999/mo after 18 months!
The Top-Tier $3,499/month
Full-service marketing for shops that want to dominate their market. Includes website, SEO, ads, content, and social media management – everything working together under one strategy.
18 Month Agreement for Website
3 Month Agreement for SEO/DA/SMM
Additional Locations = $2,399/ea
Only $2,899/mo after 18 months!
Legacy Builder $5,499/month
Designed for ambitious shops that want to become the go-to name in their market. This program includes advanced SEO, full ad coverage, social media, and expanded content to secure long-term growth and reputation.
18 Month Agreement for Website
3 Month Agreement for SEO/DA/SMM
Additional Locations = $4,499/ea
Only $4,799/mo after 18 months!
Top-Tier Website
Top-Tier Website
Top-Tier Website
Top-Tier Website
Level 1
Level 1
Level 1
Level 2
Google Ads
or
Local Services Ads
or
Local Services Ads
Google Ads
or
Local Services Ads
or
Local Services Ads
Google Ads +
Local Services Ads
1 Blog/Webpage +
1 GBP Post per Week
1 Blog/Webpage +
1 GBP Post per Week
1 Blog/Webpage +
1 GBP Post per Week
2 Blogs/Webpages +
4 GBP Post per Week
+ Backlink
Note: A new website is not required to work with SMP.
Many shops come to us with an existing site, and we focus their plan on SEO, ads, social media, and content.
Website with a Plan $1,599/month
Perfect for shops that need a professional website and a strong SEO foundation. A great starting point if you’re ready to grow but don’t yet need ads or social media management.
18 Month Agreement for Website
3 Month Agreement for SEO Additional Locations = $799/ea Only $1,099/mo after 18 months!
3 Month Agreement for SEO Additional Locations = $799/ea Only $1,099/mo after 18 months!
Website
Top-Tier Website
SEO
Level 1
Digital Ads
Social Media
Custom Content
1 Blog/Webpage +
1 GBP Post per Week
Monthly Reporting
Strategy Calls
Car Count Booster $2,499/month
Built for shops that want more cars in the bays fast. Adds Google Ads or Local Services Ads to bring in high-quality leads while maintaining your SEO foundation.
18 Month Agreement for Website
3 Month Agreement for SEO/DA Additional Locations = $1,599/ea Only $1,999/mo after 18 months!
3 Month Agreement for SEO/DA Additional Locations = $1,599/ea Only $1,999/mo after 18 months!
Website
Top-Tier Website
SEO
Level 1
Digital Ads
Google Ads
or
Local Services Ads
Social Media
Custom Content
1 Blog/Webpage +
1 GBP Post per Week
Monthly Reporting
Strategy Calls
The Top-Tier $3,499/month
Full-service marketing for shops that want to dominate their market. Includes website, SEO, ads, content, and social media management – everything working together under one strategy.
18 Month Agreement for Website
3 Month Agreement for SEO/DA/SMM
Additional Locations = $2,399/ea
Only $2,899/mo after 18 months!
Website
Top-Tier Website
SEO
Level 1
Digital Ads
Google Ads
or
Local Services Ads
Social Media
Custom Content
1 Blog/Webpage +
1 GBP Post per Week
Monthly Reporting
Strategy Calls
Legacy Builder $5,499/month
Designed for ambitious shops that want to become the go-to name in their market. This program includes advanced SEO, full ad coverage, social media, and expanded content to secure long-term growth and reputation.
18 Month Agreement for Website
3 Month Agreement for SEO/DA/SMM Additional Locations = $4,499/ea Only $4,799/mo after 18 months!
3 Month Agreement for SEO/DA/SMM Additional Locations = $4,499/ea Only $4,799/mo after 18 months!
Website
Top-Tier Website
SEO
Level 1
Digital Ads
Google Ads +
Local Services Ads
Social Media
Custom Content
2 Blogs/Webpages +
4 GBP Post per Week
+ Backlink
Monthly Reporting
Strategy Calls
Note: A new website is not required to work with SMP.
Many shops come to us with an existing site, and we focus their plan on SEO, ads, social media, and content.
What’s Included in SEO, Social Media, Ads, & Websites
You don’t have to commit to a full package. Each of these services is available on its own so you can focus on the areas that matter most for your shop.
Search Everywhere Optimization (SEO)
Search Everywhere Optimization (SEO) - AI Focused Approach - We consistently evolve our strategy to keep up with the changes and growth of AI tools.
- Monthly Custom Content - Adds fresh, keyword-rich blog post or webpage content to increase online visibility.
- Citation Building - Improves local SEO with consistent business listings.
- Link Building - Builds authority through trusted links to and from your website.
- GBP Management & Posting - Enhances local visibility through profile optimization.
- Schema Data - We add code so that AI tools and Search Engines recommend your business.
Level 1 $999/month
1 Custom content piece per month
1 Google Business Profile post per week
1 Google Business Profile post per week
3 Month Agreement for SEO
Additional Locations = $799/ea
Additional Locations = $799/ea
Level 2 $1,999/month
2 Custom content pieces per month
4 Google Business Profile posts per week
1 High-quality backlink
4 Google Business Profile posts per week
1 High-quality backlink
3 Month Agreement for SEO
Additional Locations = $1,799/ea
Additional Locations = $1,799/ea
Social Media Management (SMM)
Social Media Management (SMM) - Facebook & Instagram Management - Custom-tailored social media management that showcases your shop’s unique personality.
- Content Creation - 3–5 engaging posts per week featuring shop brand-aligned messaging.
- Community Interaction - Monitor and respond to comments and reviews.
- Dedicated Strategist - A messaging manager that will work with you directly on your marketing.
- Post Boosting - Promote posts to a larger, targeted audience to increase visibility and engagement.
Pricing & Budget $999/month
Recommended Ad Budget $150/month – *Not Included
Add-On Option: 1 Email Campaign Per Month $299/each
3 Month Agreement for SEO
Additional Locations = $799/ea
Additional Locations = $799/ea
Digital Advertising (DA)
Digital Advertising (DA) Google Search Advertising (GSA):
- Google Pay Per Click Ads - Customized ad campaigns designed around your shop’s specific services.
- Geographic & Audience Targeting - Reach the right people in the right places by narrowing your ad visibility.
- Facebook Retargeting Ads - Engaging brand awareness ads with retargeting strategies to increase conversions.
- Call Tracking & Reporting - Monitor the effectiveness of your campaigns for smarter decisions.
Pricing & Budget $999/month
Minimum Ad Spend $1,500/month
*Not Included – Paid Directly to the Platforms
*Not Included – Paid Directly to the Platforms
3 Month Agreement for Google or Facebook Ads
Additional Locations = $799/ea
Additional Locations = $799/ea
Facebook Advertising (FBA):
- Facebook Pay Per Click Ads - Customized ad campaigns designed around your shop’s specific services.
- Multiple Ad Campaigns - 3-5 Ads running simultaneously every month, including brand-awareness, traffic, and retargeting ads.
- Geographic & Audience Targeting - Reach the right people in the right places by narrowing your ad visibility.
- Lead Tracking & Reporting - Monitor the effectiveness of your campaigns for smarter decisions.
Pricing & Budget $999/month
Minimum Ad Spend $600/month
*Not Included – Billed Separately
3 Month Agreement for Facebook Ads
Additional Locations = $799/ea
Local Services Ads (LSA):
- Service-Based Ads - Google’s newest ad platform designed to drive high-quality leads for local businesses.
- Account Setup & Verification Support - Complete setup of your account, including initial verification and help with any required documentation or future updates.
- Ongoing Optimization - Targeting, photos, service listings, and budget monitoring are regularly optimized.
- Lead Monitoring - Ongoing review and reporting on lead quality.
- Call Review & Optimization - Bi-monthly call listening and rating to improve lead quality, plus service description updates on Google Business Profile (if needed).
Pricing & Budget $999/month
Minimum Ad Spend $1,000/month
*Not Included – Paid Directly to Google
3 Month Agreement for Local Services Ads
Additional Locations = $799/ea
Additional Locations = $799/ea
Programmatic Advertising (PA):
- Streaming TV Ads - Stream on Roku, Hulu, FuboTV, and more to reach viewers in your area.
- Display Ads - Show up on trusted sites like ESPN, MLB, and local news outlets.
- Online Video Ads - Your video plays on popular apps, news channels, websites, and more.
- Streaming Audio Ads - Get heard on ESPN Radio, iHeartRadio, and other top audio platforms.
- Targeting & Retargeting - Pinpoint by location, interests, and behaviors. Retarget those who’ve engaged.
- Brand Awareness & Hiring Focus - Build recognition with locals or attract techs and service advisors for positions.
- Requires Photos and Videos
Level 1 $1,500/month
Streaming TV Ads
Display Ads
101,000 Impressions
Display Ads
101,000 Impressions
3 Month Agreement for Programmatic Ads
Additional Locations = $1,200/ea
Level 2 $2,250-/month
Streaming TV Ads
Display Ads & Online Video Ads
133,000 Impressions
Display Ads & Online Video Ads
133,000 Impressions
3 Month Agreement for Programmatic Ads
Additional Locations = $1,800/ea
Level 3 $3,000/month
Streaming TV Ads
Display Ads & Online Video Ads
Streaming Audio
183,000 Impressions
Display Ads & Online Video Ads
Streaming Audio
183,000 Impressions
3 Month Agreement for Programmatic Ads
Additional Locations = $2,400/ea
Websites
Websites - Custom Design - Built from scratch to match your shop’s unique style.
- Strong SEO Foundation - Optimized content for real, measurable results.
- Analytics Reporting - Monthly performance updates for clear insights.
- Hosting & Maintenance - Reliable hosting with ongoing updates.
- Monthly Website Edits - Timely edit requests through our simple online form.
- Total Site Ownership - The website is 100% yours after completing 18 months of payments
Essential Website $499/month
10 Custom Written Website Pages
For small shops with limited services
For small shops with limited services
18 month Agreement for Website
Only $199/mo after 18 months!
Pro Website $599/month
20 Custom Written Website Pages
For growing shops with multiple services
18 month Agreement for Website
Only $199/mo after 18 months!
Top-Tier Website $699/month
30 Custom Written Website Pages
For large shops with extensive services
or locations
18 month Agreement for Website
Only $199/mo after 18 months!
Which Package is Right for Me?
Need a professional website and a strong SEO foundation?
The Website with a Plan is a great place to start.
Focused on getting more cars in the bays quickly?
The Car Count Booster adds paid ads that drive leads.
The Car Count Booster adds paid ads that drive leads.
Want everything working together under one strategy –
website, SEO, ads, content, and social?
The Top-Tier is the best fit for comprehensive service.
The Top-Tier is the best fit for comprehensive service.
Ready to dominate your market and build a legacy business?
The Legacy Builder gives you the most aggressive, comprehensive approach. This invitation-only program is reserved for shops that are already strong, ready to scale quickly, and committed to collaborating closely so the full strategy can deliver lasting results.
The Legacy Builder gives you the most aggressive, comprehensive approach. This invitation-only program is reserved for shops that are already strong, ready to scale quickly, and committed to collaborating closely so the full strategy can deliver lasting results.
Frequently ASKED QUESTIONS
Is there an agreement for auto repair marketing services with SMP?
Yes. Each marketing service begins with a three-month base agreement so we have time to build and launch your strategy properly. After that, services continue on a month-to-month basis. Many of our clients have stayed with us for years on this structure because they see consistent results.
What kind of results should I expect, and how soon?
Marketing is not a switch you flip overnight. Most shops begin to feel the impact around the 90-day mark, but results are tracked and shared from day one. The more engaged you are in the process, the faster and stronger the results will be.
Do you ever help clients upgrade or downgrade between packages after starting?
Yes. Shops grow and change, and your marketing should too. Some clients begin with a smaller package and move up as their shop expands. Others adjust to a different program if their priorities shift. We’ll help you make the move when the time is right.
What makes your pricing feel “worth it” to current clients?
Clients tell us the value comes from three things: specialization in auto repair, high-touch support that keeps them in the loop, and results that matter — more cars in the bays, stronger visibility online, and clarity about what’s working.
What package do most clients start with, and why?
Most shops choose the Car Count Booster or the Top-Tier. Car Count Booster is popular because it combines SEO with ads that drive leads. The Top-Tier is chosen by shops that want everything working together — website, SEO, ads, content, and social — under one unified strategy.
Who is Shop Marketing Pros not a fit for?
Not every shop is ready for SMP, and that’s okay. We’re not the right fit if:
- You aren’t willing to collaborate or provide feedback.
- You view marketing only as an expense, not an investment.
- You want a low-cost, cookie-cutter campaign.
Our best partnerships are with shop owners who want long-term growth, stay engaged, and see marketing as a way to build a lasting reputation.
What our Clients say
Ready to Build Your Best Marketing Yet?
Whether you’re looking to establish a strong foundation or scale your shop to dominate your market, we have a program designed for you. Every plan starts with the same thing: a partnership built on clarity, collaboration, and proven strategy.
The next step is simple: schedule a Discovery Call. We’ll talk about your shop, your goals, and which program best fits where you want to go next. Still Have Questions? Talk to Our Team.