ASTA Expo | A Framework for Your Annual Marketing Plan

The definition of insanity is doing the same thing over and over again expecting different results. It’s time to get off of that merry-go-round and create a plan from which you can see remarkable results. In this session, former shop owners, now marketing strategists, will teach you how to step back and work on your shop’s marketing plan so that you leave with the ideas, knowledge and confidence to promote your shop like never before. Core concepts addressed in this hands-on class include: 

• Setting your shop marketing goals
• Understanding foundational marketing strategies
• Exposure to modern + traditional tactics
• How to decide which marketing methods to put in place 
• Developing your marketing message
• Measuring your marketing for optimal ROI
• ….and more! 

Take this class if you feel like you are either not marketing well, could be marketing more effectively, and/or need help planning. Kim and Caroline will take you step-by-step through the process of creating your marketing plan for the next year.