ASTA 2026 Class | Precision Marketing: Targeting and Engaging Your Niche Customers
ASTA | Raleigh, NC
9/24/ - 9/26/2026
You didn’t open a specialty shop because you wanted to be like everyone else. Yet your marketing gets lost in a sea of the “same old thing”. Your shop is different. Your clients are different. The cars you work on are different. For your marketing to work at its peak, it needs to be different.
In this workshop, we’re going to talk about:
- How to craft a message that appeals to your unique customer
- The perfect website that attracts the right customer
- How to optimize for the right terms (hint: it’s not “mechanic near me)
- Promoting high-performance upgrades and your specialty services
- Building the “know, like, trust” factor
- Marketing to hire specialty techs
- And A LOT more!
The perfect attendee for this workshop is the shop owner who either does all of their own marketing or wants to be able to have an educated conversation with their marketing providers.
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