Coming up with all the ideas for marketing your auto repair shop can be a significant undertaking. We compiled a list of our favorite marketing ideas and recorded a podcast episode for each month to share them with you. These ideas are from nationaldaycalendar.com and daysoftheyear.com. We suggest that you double-check these sites for date accuracy, as dates may change from year to year.
You can see a full list of ideas here, or review the podcast episodes and monthly lists below.
January
Discover fresh ideas for social media, event hosting, and campaigns to keep your shop remembered all year long. Whether it’s winter car care, new year’s resolutions, or creative customer appreciation ideas, you’ll find some easy takeaways to implement this month!
February
Looking for creative February marketing ideas for your auto repair shop? We’re sharing smart ways to use National Days to boost engagement, from celebrating “Doggy Date Night” to participating in “Random Acts of Kindness Week.” You’ll also learn how to strengthen community connections, celebrate shop anniversaries, and host themed giveaways your customers won’t forget. Whether you’re promoting winter car maintenance, helping clients prepare for tax season, or simply tapping into February’s festive spirit, these ideas will make your marketing easier, more effective, and more engaging.
March
March brings plenty of opportunities for creative auto repair shop marketing. From St. Patrick’s Day promotions to tax refund season specials, it’s the perfect time to connect with customers and boost business. Don’t forget fun National Days like “Check Your Batteries Day” or “Chocolate Chip Cookie Week,” which are small, memorable touches that can drive big engagement. Whether you’re preparing for post-pothole alignments, highlighting your amazing team, or finding new ways to engage your community, these March marketing ideas will help you plan with purpose and confidence
April
April is all about creativity and connection. This month’s marketing ideas dive into turning fun National Days, like National 4×4 Day, into engaging social media content that gets people talking. It’s also a great time to participate in VEDA (Video Every Day in April), giving your auto repair shop the chance to show off its personality, expertise, and the faces behind the work. Plus, take advantage of tax refund season and spring maintenance trends to attract more customers and keep your bays busy as drivers get ready for the road ahead.
May
May is the perfect month to refresh your auto repair shop’s marketing strategy with creative campaigns and engaging social media ideas. This post is packed with inspiration from fun prompts and team highlights to customer-focused content that builds loyalty and brand awareness. Take advantage of National Holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your posts timely, relatable, and full of personality. With a little planning, your May marketing can drive more engagement and make your shop stand out online.
June
June means it’sl time to gear up your auto repair shop marketing for summer. From promoting travel prep and cooling system services to running creative campaigns for Tire Safety Month, there are plenty of ways to connect with your community and fill those bays. Don’t forget to celebrate your hardworking crew during Automotive Service Professionals Week. It’s a great opportunity to show appreciation and build team spirit. Packed with fun ideas, real-life shop stories, and practical marketing tips, these June strategies will help you keep business running strong all season long.
July
July is all about keeping your auto repair shop visible and connected with the community. From summer travel prep and college car check-ins to back-to-school supply drives, there are plenty of simple, effective ways to engage your audience. Add in some offbeat fun with holidays like Chicken Wing Day and Tattoo Day to show off your shop’s personality and keep your content fresh. With these easy, creative ideas, your July marketing can stay lively without taking up too much time.
August
August brings a mix of back-to-school buzz, college car checkups, and fall event prep, and it all comes fast. Now’s the perfect time to plan ahead, smooth out your schedule before the slower months, and build campaigns that keep your shop top-of-mind. From creative National Day ideas (yes, even Tug of War Day!) to practical marketing themes that resonate with your community, these August strategies will help your auto repair shop stay visible, organized, and ready for the busy season ahead.
September
September sneaks up fast. Summer’s barely over, the kids are back in school, and suddenly it’s time to refocus your shop’s marketing before the fall slower season hits. This month’s ideas are all about planning ahead. Learn how to use your DVI photos effectively, create educational social posts that build trust, and make the most of your content calendar. With a little preparation, your auto repair shop can stay consistent, visible, and ready to finish the year strong.
October
October is the perfect time to focus on connection and community. Whether you’re encouraging local involvement, sharing behind-the-scenes moments from your shop, or reminding customers about vehicle safety during school and holiday travel, this month’s marketing ideas will keep your shop top-of-mind. As the season shifts and schedules get busier, these strategies help your auto repair shop stay visible, build trust, and keep the bays full heading into the holidays.
November
November is the month for gratitude, giving back, and connecting with your community in meaningful ways. From honoring veterans and military families to having fun with offbeat holidays like Dear Santa Letter Week and National Cook for Your Pet Day (yes, it’s real!), there are plenty of ways to make your marketing memorable. You’ll also learn creative ways to stand out during National Deal Week, Small Business Saturday, and the busy Thanksgiving travel season. These November marketing ideas will help your shop stay relevant, authentic, and ready for the holiday rush.
December
The December podcast episode will be published on November 5, 2025. You can find the content ideas below, and this page will be updated when the podcast episode is published.
Putting It All Together
We hope these episodes give you some ideas to make your marketing easier! If you’re struggling to make your marketing goals a reality, Shop Marketing Pros offers top-tier marketing for top-tier shops. Schedule your discovery call today to start the conversation on how your marketing can improve.
About The Author
Brian Walker
Brian Walker is the Owner and CEO of Shop Marketing Pros, a marketing agency specializing in marketing independently owned auto repair shops. Brian is a Mercedes Benz Master Technician and has owned multiple shops and served as the Mechanical Division Director for ASA-NC.He’s a mechanic at heart who loves fixing things that are broken, which is why he loves marketing so much.
“Digging in and figuring out why a business’ marketing isn’t working is a lot like it was when he was elbows deep into a car that no one else could fix. When you figure it out, there’s nothing else like it.”
To get to do this for auto repair shop owners combines his passions, and he couldn’t be more excited about helping shop owners.