The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. Let us know if you have any questions about Google Guarantee Ads or the process of becoming verified. The best way to do that is to join our Facebook group – “Auto Repair Marketing Mastermind” – and ask in there, that way others benefit from your questions and comments.
As a social media manager there are a few tools I couldn’t live without. Some of these tools I use more then others, but they are all very important and very useful.
Rignite is a great tool if you manage more then one Facebook, Twitter, or LinkedIn account. It allows you to schedule for multiple accounts and platforms in one place. It also gives you some pretty in depth analytics. You can run all kinds of different campaigns to boost engagement, giveaway prizes, or grow your audience. My team and I use Rignite every single day to manage our pages and we love it! Rignite isn’t free, but it is affordable. This may or may not be a tool you are willing to invest in.
TweetDeck is a great app for Twitter. It allows you to schedule tweets for the future and manage multiple accounts. You can manage multiple accounts from Twitter’s main app, but you can’t schedule out tweets, you can only save them as a draft. Best of all – TweetDeck is free! They have a mobile and desktop app, but it can also be accessed on the web. I don’t really use this all that much because I have Rignite, but if you are looking for a free program, this might be the tool for you.
- Facebook Insights
Facebook Insights are so important! They tell you who your audience is, what time they’re online, and how engaged they are with each post. You can also see how many people each post reaches.
Pocket is a great little app that allows you to save articles to read later. I use this so I can go back to an article and post it later. A lot of times I’ll search for a lot of content about one particular subject all at once, and then go back and schedule them later. Pocket is a free service that has a Mac desktop app, and mobile apps so it’s always with you. They also have plugins available for your browser.
Bitly is a great tracking service. It not only allows you to shorten that long URL, but it also tracks how many clicks that URL gets and where from. You can see how many people clicked from Facebook, Twitter, or anywhere else. I mainly use it when I’m trying to determine what platform is best for a particular campaign I’m doing.