VISION 2025 | Precision Marketing: Targeting and Engaging Your Niche Customers

Precision Marketing: Targeting and Engaging Your Niche Customers

VISION Hi-Tech Training & Expo
03/06 - 03/09

You didn’t open a specialty shop because you wanted to be like everyone else. Yet your marketing gets lost in a sea of the “same old thing”. Your shop is different. Your clients are different. The cars you work on are different. For your marketing to work at its peak – it needs to be different.

In this workshop we’re going to talk about:

  • How to craft a message that appeals to the your unique customer
  • The perfect website that attracts the right customer
  • How to optimize for the right terms (hint: it’s not “mechanic near me)
  • Promoting high-performance upgrades and your specialty services
  • Building the “know, like, trust” factor
  • Marketing to hire specialty techs
  • And A LOT more!

Sponsored By:

WorldPac Training Institute logo
Shop Marketing Pros branded green and blue logo
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