Precision Marketing: Targeting and Engaging Your Niche Customers
VISION Hi-Tech Training & Expo
03/06 - 03/09
You didn’t open a specialty shop because you wanted to be like everyone else. Yet your marketing gets lost in a sea of the “same old thing”. Your shop is different. Your clients are different. The cars you work on are different. For your marketing to work at its peak – it needs to be different.
In this workshop we’re going to talk about:
- How to craft a message that appeals to the your unique customer
- The perfect website that attracts the right customer
- How to optimize for the right terms (hint: it’s not “mechanic near me)
- Promoting high-performance upgrades and your specialty services
- Building the “know, like, trust” factor
- Marketing to hire specialty techs
- And A LOT more!