Sunrise Expo 2025 | Your Ideal Customer: Where to Find Them + How to Target Them

Identifying your customer avatar and learning how to properly target them can be a game-changer for your business. So, let’s think about your best customer. Who are they? What are their interests, demographics, and pain points? Once you have a clear understanding of your ideal customer, it’s time to find more of them.

In this class, you’ll learn how to…

• Use Google Analytics to understand the demographics you attract
• Identify your best customer – the type of customer you want more of
• Retarget potential customers who haven’t pulled the trigger on an appointment booking
• Develop messaging that puts your customers first
• Build audiences on Facebook and Google to target and attract your ideal customer
  
  

When you leave this class, you’ll have a better understanding of your customer avatar, how to create messaging that attracts those customers and how to target them through perfectly optimized ad audiences.