We work hard to build your website up as an authority on the topic of auto repair – and if you have a specialty – an authority on that specialty. We do this by creating highly optimized pages on your website that are very specific to the terms you should rank for. We also create blog posts that answer questions your potential customers are searching for answers for, and that are optimized for the more obscure terms as well.
Links from other websites that point to your website are one of the most powerful signals to Google that your website is worth displaying in the search results. However all links are not created equally, and some links can actually hurt you. We don’t go overboard with this tactic. We emphasize quality over quantity. In some cases, the other tactics we employ are so powerful that we don’t have to build links. But when we do, we do it right.
Citations are references to your business that exist all over the web. We work to build a network of hundreds of citations that point to your auto repair shop, showing the search engines that your shop is a legitimate business.
A single press release can make its way onto hundreds of websites all within a short period of time. The search engines see this influx of references to your business and it creates social proof that your shop is important in the moment.
One of the most powerful but often overlooked aspects of SEO is making sure your auto repair shop’s website is technically sound and is built the way the search engines prefer a website to be built. This means we make sure your website is fast, has proper heading structure, great internal linking structure, proper image alt-text, rich snippets where needed, and much more.
These are the most common tactics we employ for SEO, and we do it with expert precision. There are many other tactics we use that don’t require a mention here. If you have questions about specifics, feel free to ask in a discovery call or kickoff meeting.
