Marketing Personalized To Your Shop
Help People Know, Like, and Trust You
Differentiate From Your Competition
Your shop is the best shop in town. You know it and your existing clients know it. You’ve built a great business and it’s time to take it to the next level, but your current marketing provider just isn’t getting it done. They don’t know you because they never talk to you. Your marketing is doing nothing to differentiate you from your competitors, so why should someone choose your shop? It’s time to make a change.
As former shop owners, we know what it’s like to genuinely be better than the competition only to see the competition getting all of the work. It’s frustrating. It’s disheartening. It wasn’t until we learned to differentiate ourselves when it all turned around.
We had an incredibly loyal following with our client base. The problem was, the client base was too small. We were the best-kept secret in our town when it came to auto repair. But you NEVER, EVER want your business to be a secret.
One day my wife was in the waiting area when a lady was there dropping off her car for the first time. Our service advisor asked her how she’d heard about us, just like we asked every client. Her response was “My friend brings her car here and she told me how good y’all are with women”. It was at that point where Kim had an epiphany.
We had done some things to set ourselves apart. Our waiting room was like a very nice living room. Our service advisors wore ties. We had a cafe area, a massage chair, a children’s play area, and a baby changing station in the bathroom. Keep in mind, this was 2005 before this had become the norm.
We knew we were different. We knew we had created a really nice experience. What we never realized was the impression we’d made on our female clients. As we started talking to our clients and asking about it, it became so obvious.
Kim decided to go all-in on this and we started marketing ourselves as “The Triangle’s Most Female Friendly Shop”.
ALL of our marketing included this messaging and was focused on marketing to women. The funny thing is, the marketing worked just as well to men because they wanted a place they could send their wives and daughters and know they would be respected and treated well.
This – Changed – Everything
Your shop may not be the most female-friendly shop in your area. That’s probably not going to be your differentiator. But if you’re not telling people how your shop is different, then you’re just another auto repair shop, and that gives NOBODY a reason to become your client.
At Shop Marketing Pros, we do things differently. We don’t create some generic social media post and then send it out to all of our client’s Facebook pages. We believe that each shop is unique and their marketing should tell their story. You won’t get “white bread” marketing from us. Here’s our plan.
We get you found when people are looking - and we show you what we’re doing. No smoke and mirrors.
When someone searches and finds you online, we make a great first impression, on mobile, desktop, and tablet.
We share your knowledge and culture with your audience, making your shop the one they know, like, and trust.
We make the people who live and/or work in your geographic area aware of your shop, and convince them to do business with you.
We bring your current clients back more often, and keep your name in front of them on a consistent schedule.
We run targeted campaigns that have a desired outcome, and we test and optimize them across a multitude of shops.
We will never choose profit over doing the right thing.