Digital Marketing Strategist

Summary:

The Digital Marketing Strategist is a central role at Shop Marketing Pros. You will be at the heart of client messaging and get to work with every team member to develop a client’s brand message across multiple channels, including social media, email, and digital advertising. This position is part social media manager, email marketing expert, and the digital advertiser and is always dynamic. The right candidate must love to communicate with our clients and have a healthy dose of creativity, adaptability, and stamina.

We are looking for an entry to a mid-level candidate for this position.

Required Qualifications:

Commitment to delivering client satisfaction and customer service experience
The ability to multitask between multiple projects and tight deadlines
Ability to clearly communicate; both verbally and in written form
Can-do and will-do attitude
Great organizational skills
Ability to adapt when the situation demands it
Great phone skills
Excellent time management abilities
Enjoys a fun and energetic work environment
Comfortable with and happy to learn new technologies

A collaborative spirit for our team-driven environment and work style
Excellent oral and written skills
Working knowledge of all major social platforms
Speed and agility to keep up with a fast-paced work environment
Strong project management and organizational skills
A love of learning and expanding one’s knowledge
Ability to brainstorm with the team on campaign ideas for the client

Bonus Skills:

Bachelor’s degree in marketing or a related field
Proven work experience in digital marketing
Demonstrable experience managing email, social media, and display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
Social Media Scheduling Tools such as Buffer, HootSuite, PromoRepublic, etc
Advertising Platforms such as Facebook Ad Manager & Google Ad Manager
Experience with Facebook Business Manager
Experience with email marketing software like Constant Contact, MailChimp, Infusionsoft, or ClickFunnels is helpful
Experience in setting up and optimizing Google PPC campaigns
Proficiency in Google’s productivity suite (Docs, Sheets, Slides, etc.) is considered a plus

Duties & Responsibilities:

Customer communication – in-person, email, and on phone
Continuously engage each client’s audience through social media
Create a content calendar for clients
Develop clear goals and objectives
Facilitate the creation of unique, high-quality, and relevant social content
Leverage analytics tools to track progress and analyze client reports
Manage projects in internal project management software, which will be taught
Ensure project milestones and work orders are effectively scheduled in project management software
Monitor timelines to ensure projects are completed on time
Work with team to prepare monthly status reports
Attend and take notes during client meetings
Demonstrate clear and effective communication when dealing with both internal staff and clients
Input and update client info electronically
Proofread written communications and documents
Plans and executes email, social media, and advertising campaigns.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights
Brainstorms new and creative growth strategies through digital marketing
Plans, executes, and measures experiments and conversion tests
Collaborates with internal teams to create landing pages and optimize user experience
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Identifies critical conversion points and drop off points and optimizes user funnels

Covid-19 Working Considerations:

Most of our team works from home.

However, there is an office in Hammond, La, if you choose to commute.