Search Engine Optimization for Auto Repair Shops


Search Engine Optimization for Auto Repair Shops

Thursday June 4th & June 11th
7:00pm to 8:00pm

Search Engine Optimization or "SEO" is something that most shop owners have heard of, but the process is often a mystery. This can lead to shop owners getting ripped off by deceptive companies who promise the moon but rarely deliver. Don't get me wrong. There are some fantastic SEO companies out there, but how do you know the difference? Better yet, how can you perform this internet magic yourself?

In this 2-class series, you'll learn what SEO is, the major contributors to making a website rank, and how to do SEO yourself. Even if you never plan to do your own SEO, you'll learn the principles that will allow you to have an informed conversation with your SEO provider.

The classes will be supplemented by daily videos delivered by email over this two-week period that will guide you through implementing the tactics you learn, piece by piece in an easy, methodical process.

Week 1 - SEO Basics

  • Content Layout
  • Keywords
  • Images
  • Back-End

Week 2 - Advanced SEO Techniques

  • Google My Business
  • Citations
  • Schema Data
  • Backlinks

Attending both classes is highly recommended. Unless you are experienced with SEO, you will be lost in the Week 2 class if you do not attend Week 1.


Here are the questions to include in the registration process:

What is your knowledge of SEO?

  1. I've never even heard the term "SEO"
  2. I know it has something to do with keywords
  3. I have some basic knowledge of SEO
  4. I do my own SEO and have had good results
  5. I consider myself an expert at SEO

Why are you attending this class?

  1. I want to learn how to do my own SEO
  2. I want to better understand what my SEO company is doing for me
  3. I just enjoy learning things like this

Don’t you deserve a thriving business?

Are you tired of trying to attract new clients by offering cheap oil changes only to never see them again? Are marginal profits causing you stress and anxiety? Is shop morale down because your technicians aren’t turning enough hours?