AASP - MN | Shop Marketing Pros | Know Your Numbers: Marketing KPI's
Virtual On Demand
Know Your Numbers: Marketing KPI's
You know your average repair order, average car count, profit margins, break-even and more. But, do you know the marketing key performance indicators that help you know if your marketing is working?
In this session, Kim Walker - a former shop owner, will teach you the important marketing figures you should be paying attention to. We'll address:
> what the KPI's are for marketing
> which tools to use to find those numbers quickly and easily
> how to use those numbers to adjust your marketing
> when to check in on these important figures
You'll leave this session armed with the marketing knowledge you need to know if your marketing is working and how to pivot, if needed.