Negative Keywords for Auto Repair Shops

Google Ads are one of the most powerful tools for driving new business to auto repair shops. Unfortunately, an incredible amount of money is wasted every day by ad managers who don’t understand the concept of negative keywords – or by shop owners and managers who run their own ads but don’t even know about […]

Patience is Key With New Google Ads

You’ve probably heard the same song and dance from multiple marketers: “wait and see” or “give it time.” We know that this can be frustrating, particularly when you really need to increase car count. However, these sayings do ring true in some cases, especially when it comes to brand new Google Ads. While Google Ads […]

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop

As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]

2 Things Auto Repair Shops Should Be Talking About Right Now

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

What Should My Auto Repair Shop’s Google Ads Budget Be?

It’s one of those questions we get all the time, and there is no easy answer. The question is “How much should I spend on my Google Ads budget?”  There is no broad answer for this. There are so many variables, and we’ll cover them below.  For the sake of this article, I’m going to […]