Webinar: Do They Know, Like, and Trust You?
How to Differentiate Your Shop In a World Where Everything Looks the Same
In this class, former shop owners Kim & Brian Walker of Shop Marketing Pros will teach you:
- how you can tell your story in a way that relates to your audience
- why it is important that your marketing introduces you and your company to your potential customers so that they get to know you
- what it takes to be likable.
- showcasing your expertise in a way that creates trust
- how empathizing with your audience matters
- when to position yourself as the expert and how to showcase yourself as an authority on the topic of auto repair
- pulling all of this together when crafting your marketing message and strategy