Attracting Technicians Through Your Marketing

Attracting Technicians Through Your Marketing

Tuesday | 7/12/22
6:30 PM - 8:30 PM CST

There’s a crisis in our industry. A shortage of technicians. It’s no secret. Shops everywhere are in need of mechanics. The good mechanics are already working. For you to fill your empty bay with mechanics that are great – or mechanics who need some mentoring and training – you must attract them with your marketing. What is your message? Are you saying the same thing you’ve been saying for the past twenty years? You cannot do the same thing you’ve always been doing. It’s time to shift gears.

In this class, we will help you recruit and attract the mechanics for your shop by addressing the following:

  • Your messaging. Let’s first talk about what to say and how to say it.
  • Where to say it. Placement matters.
  • Paying to put your message where it will be seen.
  • Measuring your marketing message.
  • Graphics + the right image.
  • Shop image + team testimonials.
  • And, more!

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