Driving Success: Event Planning for Auto Repair Shop Marketing
ASTA Conference
Sunday | 9/29/2024
2:30 PM - 5:30 PM in Room Crown A
Connecting with the community on a personal level was one of the strategies Shop Marketing Pros co-owner Kim implemented into their marketing strategy. One of the most effective tactics was hosting events at their shops.
In this class, you will learn some must-do events for your shop, how to plan, execute, and succeed at events for your shop. Each of these events are designed to offer something of value to your community while also discreetly and compassionately promoting your shop.Â
Class attendees will leave this session with knowledge of:
- Why hosting events can be valuable to your marketing
- Ideas for different types of special events to host at your shop
- How to promote the events
- Suggestions for who to partner with for maximum success
- Who to invite
- Putting it all together for a really great day following up after the event to maximize exposure
- And much more!